Who Is The Winner Of This Big Cake In China'S Sports Shoes Market?

One, two! One, two! If you live next to a Chinese school, you will be awakened by the cry of "one, two" children who are still sleepy and are advised to do morning exercises.

In universities, every week there must be a running exercise: students are dragging their feet on the runway and wearing them.

To the daily dress of cowboy skirt.

China wants to develop sports industry from young people.

Even if they did not change into sports clothes and sports shoes when they exercised, sportswear market will grow.

According to Euromonitor, the retail sales of sportswear reached US $91 billion last year.

China is about 1/4 of the former.

The market research firm expects that the annual growth rate of the Chinese market will reach nearly 1/10 from 2014 to 2019, which is two times the US growth rate.

Though the cake is bigger and more participants can grow, some participants may gain a bigger share.

In the 1 years of May this year, Nike (Nike) sales in China rose to nearly $1/5, up nearly 1/5, the fastest growing in all regions.

Therefore, according to Euro Rui, Nike leads the Chinese market with 14% market share, and its foreign competitive brand Adidas (Adidas) has a similar share.

There is also a local competitor, Anta listed in Hongkong (AntaSports).

The company has a 1/10 market share and has been growing rapidly.

According to last month's announcement

Anta's revenue increased by 1/4 in the first half of this year.

Anta has some advantages, including its strong position in the two or three tier cities, according to Bain, a consultancy, which has the most robust retail sales in these regions. Bain&Co

Anta also learned from the mistakes of Lining, a former market darling, that Lining had tried to enter the high-end market and had spent a few years in LiNing.

Anta mainly relies on its Fila brand.

The brand has been doing well.

But Anta's biggest advantage is that it leads the middle end segment.

Therefore, Anta not only provides attractive products for those less wealthy students, but also for high consumers who begin to retrench under uncertainty.