The Second Generation Of Prada Leaders -- The Pursuit Of The Perfect Miuccia Prada

With her remarkable managerial talent and extraordinary design works, Miuccia has shaped PRADA into the most popular luxury symbol in the world today.

Today, PRADA has become the world's fashion group with the prestige and fashion charm. She has opened the world of boutiques and captured the hearts of countless fashionable women all over the world. It has also become the fashion vane of fashion. Once a fashion personage commented: "she never follows anyone, she always creates her own new ideas. If you want to know what season it is, you must never miss the PRADA show."

Miuccia was born in 1949 in Italy Milan fashion Prada family. She is the youngest granddaughter of Mario Prada, the founder of family brand Prada. At that time, the brand had been in operation for more than thirty years.

Though born in a fashion family, Miuccia seems to have little interest in becoming a designer.

In 60s, she chose to study politics in a university in Milan. She was committed to the Left-wing Movement as well as many intellectuals at that time and became a communist.

But in the days when people in the streets were dressed in hippie clothes, Miuccia, who was born in a fashionable family, looked somewhat different. She had left-wing ideas and radical feminist views, but she was infatuated with famous brand ladies such as Chanel and Saint Laurent.

In 1978, after the end of campus life, under the pressure of her mother, Miuccia joined the family business.

In the late 70s, due to strong challenges from Gucci, Hermes and other major competitors, the family companies faced great difficulties and were almost bankrupt.

Prada, once popular, is in the darkest low tide. No one would have expected that Miuccia's accession would be a magical turn.

After taking over, she soon realized that if Prada wanted to go further, she must find a new way to integrate traditional and modern.

Especially after seeing Patrizio Bertelli at first sight and becoming a lifelong companion, with the help of her husband, Prada's brand name skinless leather company turned into a world-famous fashion group.

She said: without the help of her husband, there would be no Prada brand today.

Like her husband, Miuccia is also a very talented designer.

In 1985, Miuccia designed a brand new black, durable and meticulous.

The series has made the world know Prada brand again.

Her innovation in material and the pursuit of cross-border art have become the unique style of Prada.

Prada's style is simple, elegant, subtle and intelligent. Her feminine charm is like a low-key but charming Nocturne.

Seemingly plain but styling, starting from the black nylon handbag that made her name famous, she insisted on a simple, cautious and undrunning way, personalized but never publicized.

Especially in 90s, which once advocated the minimalism, Prada's simple and calm design style became the mainstream of fashion.

In 1992, Miuccia launched a brand of lower price.

The idea of turning a big woman dream back into a little girl is embedded in the brand, natural, fresh and lively, so that young girls can't help it.

The Prada men's wear series was also well received.

In 1996, the PRADA group founded PRADAHoldingBV and incorporated the prestigious international brands such as Fendi FENDI, Helmut Lang and Jill Sanda JIL SANDER. Her fashion empire continued to grow.

Miuccia is a designer who pursues perfect details. He tries to give perfect interpretation to every detail.

This kind of attention to details is fully reflected in her fastidious demands for fine materials and exquisite crafts.

This professional spirit has brought honor and praise to her and PRADA brand.

In 1993, Miuccia won the international award of the American Fashion Design Council. This is the highest honor that the fashion industry has given to designers.

In 2003, the Wall Street journal chose her as one of the 30 most influential women in Europe.