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Experience: Sales Skills Of Business Men'S Wear

2015/4/18 20:10:00 35

Business Men'S WearSales SkillsMarketing Strategy

First of all: eye piercing, as we all know, business men's clothes are of limited style, unlike women's clothing, such as suits, such as suits, nothing more than single breasted, double breasted, double open fork and back fork, smart salesmen will see at first glance which clothing is more suitable for their customers who are a little fat or a little tall.

Some of the fatter ones need better air permeability.

Secondly:

professional knowledge

Perhaps a lot of people would say that selling clothes should also pay attention to professional knowledge. As the saying goes, three hundred and sixty lines are good.

For sales personnel, especially business men's clothing, we must know what kind of styles are suitable for what kind of occasions and types of men. For example, two pairs of Western suits are more suitable for men under 35 years old, and the body is not very fat.

Not only to understand the fabric, but also to understand the performance of clothing, do not let customers baffle you.

Again, language art is the most important thing in this respect, and words must be lost. Not necessarily what you say is what customers want to hear.

Desire to buy

So, we need to wait for the opportunity to say so.

Sales are not static.

Customer

Reasonable use of their own experience, quickly grasp the mentality of customers, stimulate customer desire to buy.

The best salesperson can be considered from the perspective of customers.

Business men's clothing, compared with ordinary men's clothing, has some advantages in sales. Excellent quality and new style will save many salesmen from worrying. Similarly, buyers will also have a strong guarantee. But even so, salesmen must master some skills when they sell, so that they can become excellent salesmen.

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The direct criterion for measuring store design is the quality of merchandise sales. Therefore, making customers the most convenient, intuitive and clear touch is the primary objective.

When receiving a store interior design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of various human design elements to highlight the shape and personality of the merchandise, but not to win the competition.

The analysis of commodities can start from the following points.

First, the size and type of commodities: how large the size of similar products varies, for example, there are both huge piano and delicate harmonica in the musical shop, and the goods in bookstores and optician stores are basically the same.

This kind of amplitude of variation causes different sense of space, and the products with large change range are rich in display, but it is also easy to cause confusion. When designing, we should emphasize order and reduce artificial decoration elements.

Goods with a small change range are arranged in neat order, but easy to fall into monotony. When designing, they should pay attention to changes and increase decorative elements.

Second, the shape of the commodity: the shape of the same commodity changes much, the space feels lively, but it is also easy to mess up, such as a toy shop.

If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull.

For example, shoes do not change much with each other, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest.

Conversely, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere.

In addition, the shape of commodities is also changeable.

For example, clothing stores use models to create colorful images.

Models are often the main elements of a fashion store.

Third, the color and texture of products: the color of antiques and household appliances is grey, and the colors of plastic products and toys are colourful. This requires interior design tones to play a role as a foil, and to highlight the color of commodities as far as possible.

In addition, the texture of a product often shows its charm under specific light and background. For example, the display of glassware must highlight its glittering and plucent features to attract customers.

Fourth, commodity groups and individuals: whether the commodity appears in the form of groups or individuals, has a great impact on the purchase of customers.

Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation.

Asymmetric group processing will give people the impression of "rush".

As for valuable commodities, only strict restrictions on the number of display can fully display its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.


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