Huaian District Implements Trademark Strategy And Builds Strong Brand Area

Huaian Feng Qin fertilizer company received the "Jiangsu famous trademark" proof document, immediately sent the document to the packaging and printing enterprise. The company has printed "40 thousand pieces of fertilizer package" of the "famous brand of Jiangsu" to appear in the agricultural market.

"With her, the product has a wider market."

Han Zhaofeng, the person in charge, said.

In recent years, Huaian district has actively implemented trademark strategy to build strong brand areas, and famous trademarks have been booming.

As of February this year, there were more than 1500 registered trademarks in the region, of which 2 were famous trademarks such as Huai brand series salt and carnation, 24 famous trademarks and 90 famous trademarks in the city.

Advancing

In the process of implementation, the Huaian industrial and commercial department adopts the "one to one" guidance method when the enterprises declare the famous trademarks of Jiangsu and the famous trademarks of Huaian.

Chu Cheng cement, as an old trademark brand registered in Huaian in the 80s of last century, has been well-known for many years. It has declared that the conditions for declaration are harsh year by year, but the service of the business sector is more and more thoughtful.

Xu said that last year, the industry and commerce department took the initiative to refine the numerous requirements of the "Jiangsu famous trademark application notice" to 48 items.

In order to further mobilize the main business entities

The Huaian District issued the "opinions on the implementation of trademark strategy in depth", and took the lead in implementing the trademark strategy in the city, and promulgated a series of trademark strategy awards and support.

To improve the trademark registration, management, service and protection system, we should focus on cultivating well-known, famous and well known trademarks to promote regional economic development.

The District Finance shall annually include the subsidy fee for trademark registration fees in the annual budget and subsidize the new application for registered trademarks.

In order to make the brand economy wider and more efficient, Huaian district pays more attention to excavating advantageous industrial resources, strengthening trademark echelon cultivation, and urges enterprises to form a virtuous cycle of achieving brand by trademark, expanding influence by brand, and stimulating growth by influence.

At present, the famous and famous trademarks in the region radiate into many industries and fields such as advanced manufacturing, new materials, teaching aids, food, clothing and so on.

After two years of training, Shihe teaching aids already has 6 famous trademarks in Jiangsu and 12 famous trademarks in Huaian.

"Brand building is an endless marathon. Survival and development is an everlasting proposition for enterprises."

Zhou Guanlin, chairman of Jiangsu Kang Xin Weaving Co., Ltd., said that the brand strategy protection company's intellectual property rights were not infringed, and the textile market of the star rated hotels in the fierce competition took the initiative.

It is understood that in recent years, the Huaian district has formed a brand development pattern of "government led, business led, sector linkage, enterprise main body and social participation", and has created a number of high-profile, high reputation and high competitive strength brands, becoming the "locomotive" of economic development in the whole region, and has effectively promoted industrial pformation and upgrading and regional economic development.