Recovery Of Science And Technology: A Good Place For Secondhand Clothing

As Chinese consumers' living standards and spending power have generally improved, the frequency of clothing purchases is increasing. However, in real life, many clothes purchased by consumers are packed up, and there are some clothes that are not suitable for online shopping. These clothes are all used as second-hand clothes, but consumers do not know how to deal with them.

For this reason, it is also second-hand. Clothing trade The market provides business opportunities. Although there are many people buying and selling second-hand goods in China, the information on forums and second-hand trading websites is very messy, and there is no clear user positioning. Therefore, only the relevant service mode with precise positioning can be accepted by consumers.

In recent years, a number of new second-hand clothes trading network platforms have emerged in foreign markets, which are more creative and more detailed than traditional e-commerce personal trading platforms. The more famous ones are Tradesy, Treadflip, Twice and thredUP. The common feature of these websites is to provide users with a "shortcut" to cash in second-hand clothing, usually by consignment mode, others through the website to pick up and standardize the processed second-hand clothes, and then sell them to users.

Recently, Tradesy has received another $30 million in financing to expand its business scale. The website specializes in providing first-rate luxury brands, as well as many luxury brands on the website. Second hand bag The price is more favorable than the plateau price. Therefore, if the fans of luxury brands can not afford the price of products, the second-hand clothing business platform can meet their needs.

Tradesy connects the buyers and sellers through the Tradesy box. When a second-hand garment is sold, Tradesy will send the seller a Tradesy brand, which has written the buyer's address and paid the postage. The postage is included in the commodity price. The seller only needs to put her clothes in the box and seal it to the post office.

Another let Tradesy The secret of rapid growth is that the website provides the technology of automatic categorization of goods, tagging the description of users' messy goods, thus facilitating the aggregation of similar commodities and increasing the traffic of search engine website keywords. This has resulted in a virtuous cycle of search. The more types of merchandise that users sell, the more detailed the description will be, and the ranking will increase and attract more users.

APP from China, called "empty Fox", is targeting the female market. According to the survey, 80% of the clothes in the women's closet are idle. At present, there are many problems in the comprehensive second-hand transaction market, such as the complexity of clothing, the inefficiency of transactions, the time consuming of PC terminals, the lack of procedures and environment for transaction security, and the insecurity of privacy. Therefore, the APP is cut from the luxury brand and light luxury brand with high trading activity. It specializes in high-end female "idle" clothing market. It sends out four kinds of goods such as clothes, shoes, bags and accessories through APP, and also has a special complaint page. If the users do not receive the goods or the goods are not in conformity with the pictures, the platform will automatically suspend the transaction and intervene by the artificial customer service.

Today, China's consumer market has been diversified. In order to avoid waste and pollution, environmentalists often urge people to deal with secondhand clothing in a more environmentally friendly way. However, this takes some time, because the habit of Chinese not willing to wear secondhand clothing is difficult to change at the moment, and many people are worried about the hygiene, quality and size of second-hand clothes.