Beauty Says New CFO Will Go To NASDAQ IPO

In February 27th, people familiar with the matter learned that the country's largest

Mei said she had invited Ms. Wei Ping to become the company's chief financial officer (CFO).

It is understood that Wei Ping served as the chief financial officer of Zhengbao distance education, and successfully led the company to be listed on the NYSE. It also played a decisive role in the success of New Oriental's listing in the US.

According to the disclosure, beauty said that in 2014, it was successfully promoted as the largest fast fashion supplier in the country, and the total turnover of commodities was RMB 5 billion 600 million yuan.

In August 2014, Mei said that it completed the E round of financing, led by HillHouse, including heavyweight investors such as Tencent, Sequoia, GGV, Lan Chi, GIC, AllStars and so on.

Beauty said that its performance target in 2015 would be about three times that of 2014, reaching 15 billion yuan.

It is reported that with CFO, the latest round of financing valuation in front of IPO will be expected to reach $3 billion.

Mei said that after being blocked by Taobao in late 2013, the Tencent and the Tencent were getting closer and closer.

The total investment has reached US $100 million.

After the Tencent voted for the beautiful D round of financing, last year, it has access to beauty in mobile QQ. On the eve of the Spring Festival this year, it is more beautiful that WeChat wallet is placed in the middle position.

Tencent supports the beautiful saying that WeChat is settled. The key is to further target the huge female fashion consumer market after the layout of Jingdong.

According to the Research Report of GF, the scale of the mobile shopping market increased by 232% in 2014, and 12 trillion of the total consumption of $18 trillion and 400 billion per year was dominated by women.

The founder and CEO Xu Yirong said: "as the largest fashion discovery platform in China, the beautiful said that in 2015, it will invest 1 billion yuan to fully embrace the fashion lovers, whether it is individuals, businesses or micro businesses, and firmly make an ultra expected user experience, making fundamental breakthroughs in fashion discovery, quality assurance and service leadership. In the mobile and social networking era, Internet technology is used to redefine the fashion industry."

There are comments that beauty has been expanding rapidly since 2014.

In addition to flow support, Mei said recently launched the "beautiful manufacturing", and began to provide small businesses with flexible supply chain services for small businesses, producing more fashionable styles for businesses, and reducing inventory risk and capital pressure.

In contrast, vip.com, a leading female electricity supplier, has successfully landed on the New York Stock Exchange in March 23, 2012, creating too many surprises. The issue price surged from the initial 6.5 US dollars to the US $210 before the stock market was opened last year. At present, the market value of the company has exceeded 14 billion US dollars.

And in the future era of mobile and social interaction, can beauty be given?

Industry brings another surprise?

Let's wait and see.