Ruble Crisis Pervades Export Shoe Enterprises Encounter "Cold Current"

Wenzhou shoes have long been a bright "business card" of Zhejiang's trade with Russia. According to the data, Russia is the third largest traditional export market of Wenzhou shoe industry after the EU and the United States. However, the ruble's sliding iron "Lu" has put the trade friendship between the two sides to a serious "test".

Yiwu Aojiejin exit The relevant person in charge of the limited company said in the interview that from the recent situation of shoe products export, the order amount in the Russian market has decreased by about 30% compared with the previous %-40%。 It is reported that many Wenzhou shoe enterprises, constrained by the adverse impact of the devaluation of the ruble, have taken measures to reduce their exports to "protect themselves".

A salesperson of Zhejiang Lulushun Shoes Co., Ltd. cautiously said in an interview that the devaluation of the ruble had affected the company's trade with Russia, and the decline of orders was inevitable. At present, the marketing department of the company is also constantly adjusting the layout of the export market, trying its best to reduce the risks and uncertainties in the marketing. When the reporter mentioned how much the devaluation of the ruble reduced the export orders, the salesperson did not disclose the specific figures.

Quanzhou shoes, which also regard Russia as an important export market, also suffered "cold" in the ruble crisis. It is reported that all of the six Quanzhou shoe enterprises above the vice chairman level in the Russian Minnan Chamber of Commerce have stopped operating in the Russian market because of the deterioration of the market.

In fact, since 2013, Quanzhou The export of enterprises to the Russian market continued to shrink. According to the statistics of Quanzhou Customs, in November 2014, the export value of Quanzhou's foreign trade to Russia was 121 million yuan, down 24.9% year on year and 3.97% month on month.

Similarly, Russia Sichuan shoes As a traditional big market for export, Sichuan shoes have been sold to Russia since the 1990s. Data shows that for every three pairs of shoes exported by Sichuan, one pair is sold to Russia. A dealer in shoes export trade in Chengdu told the reporter that because of the devaluation of the ruble, the shoes enterprises in Chengdu that all export only to Russia entered the "cold winter" period.

"The Russian market has always been an important target of our export business. 80% of the shoes produced by the company are exported to Russia. This time, affected by the devaluation of the ruble, our sales dropped by nearly 50% compared with the previous years." Mr. Hong, the person in charge of Sichuan Yibailan Shoes Co., Ltd. said. Mr. Hong added that the company had stopped accepting new orders from Russia since the middle of December 2014. "The risk is too great, so let's talk about it slowly".

The relevant person in charge of the order center of the Women's Shoe City of China Factory Alliance said: "This year, due to the heavy impact of the devaluation of the ruble, all Chengdu shoe enterprises that only export to Russia are facing transformation. The Russian market is difficult to do, and every pair of shoes exported to Russia will lose 40% at the current exchange rate."