Clothing Shopping Guide Needs To Improve Persuasiveness

Shopping guide is not only a sales, but also a consultant type to help customers solve problems.

So how can clothing guide improve itself and improve its persuasiveness?

1, first of all, we need to set up a concept to introduce an excellent product to customers, not only the work of the marketing department, but also the participation of the design department and the marketing department.

2. Products

At the beginning of the year, the company's design department should conduct a centralized product knowledge training for the shopping guide.

The personnel of the design department should meticulously refine the preparation before purchasing training, take the shopping guide as the customer, and regard the training site as the scene of the sale.

3, we sit together and take a day to put together the products to be listed.

Brainstorming, brainstorming together with training content, find out 1 to 2 selling points of products and form words.

Carry out on-site presentation exercises for goods introduction.

4, if you are

When the franchisee's shopping guide is proposed, it is necessary to ask the manufacturer to have a popular knowledge of goods, which is very conducive to sales.

The above conclusion is that in clothing stores, besides the good goods, we must rely on the efforts to guide shopping.

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When clothing products arrive at the terminal, there are only three carriers to disseminate brand information: products, images and people.

In the three carrier, the product has been made, that is a piece of clothing; the image has solidified, that is, shops and display.

And people are the only variable factors, the performance of people determines whether the brand is added or reduced in the "last mile" sprint.

Therefore, it is not "the most lovable person", can not let him occupy the first row, and even let him not represent the enterprise and the consumer to deal with.

Because to retain consumers, they must be satisfied.

The training of the terminal personnel must be strengthened. As the boss of clothing management, they should be considerate, caring and inspiring from various aspects. They should not only attach importance to action, but also attach importance to their ideological and mental concepts.

In the process of enterprise management, the concept of "technical personnel is the most important part of management personnel" is unacceptable.

Good shopping guide, good store manager, their role is sometimes bigger and more meaningful, because only they have the opportunity to face the consumer first.