Gao Ding Clothing Characteristics Do Not Highlight "Cake" Look Good, Not Good Cut.

With the development of the times and people's pursuit of individuality, ordinary garments in the market can no longer meet the needs of some high-end consumers. So they turn their attention to high-end customized garments, hoping to have their own brand designers tailoring themselves to make their own unique boutique garments.

For a time, the domestic clothing market started.

Trend, many local clothing brands are competing in this field.

According to the people concerned, the domestic advanced custom garments are still lacking in characteristics. In order to integrate with the international market as soon as possible, on the one hand, the industry and consumers should pay more attention to local brands. On the other hand, it is also expected that the relevant parties can help outstanding local designers to go to the international stage and gain the recognition of the international time bound industry.

A, reflecting the consumer's "DNA"

With the development of garment industry and design concept, more and more clothing brands that can accept advanced customization are becoming more and more accepted by consumers.

At present, the advanced custom garments are mainly concentrated in the fields of suits, jackets and dresses. The price of a customized garment is much higher than that of buying a set of ordinary clothes of the same kind, but even so, many people are willing to spend the money.

In their view, the advanced custom-made clothing has the characteristics of exclusive and unique, and is a symbol of honor.

Mr. Chen, who has worked hard in the field of electronic commerce, likens the advanced custom clothes to "social catalyst".

He told reporters that the exchanges between China and the international community are increasingly frequent, showing a pluralistic, multi-level and multi structural state. Under this background, people have more and more opportunities to attend social activities, business negotiations, celebrations and visits. Their demands for dress are higher. They must reflect their social status, status, taste and culture, and customized clothing can meet people's needs. Therefore, they are more and more popular.

For the understanding of advanced custom clothes, Zhao Yufeng, chief designer of the nine brute Wang brand, has his own view.

He believes that the real advanced customization is not only selling a product, but also selling a service, which embodies the "DNA" which belongs exclusively to consumers, rather than the "DNA" of a brand.

Compared with the purchase of ordinary garments, it brings consumers unique experience.

The core of advanced customization is to show individuality and understanding of life and environment through people's requirements for fabric, design, style and so on.

"In designing ordinary garments, designers do not know who the wearer is, so they can only design with experience and imagination.

Advanced customization is a face-to-face service. Designers can design every detail of clothing carefully according to the requirements of customers, so that customers can be satisfied.

Zhao Yufeng said that whether the advanced custom clothes can make the customers satisfied, the key is to see whether the designer has the spirituality, and the designer's own cultural accomplishment, professional skills or even the quality of life. These factors can be directly reflected in their custom-made clothes.

When customers customize clothes, they enjoy exclusive services, and of course, they have to pay the corresponding fees.

According to a reporter's survey, the price of advanced clothing is more expensive, ranging from several thousand yuan to several hundred thousand yuan.

Taking an ordinary casual wear as an example, its custom-made price is 10 times more expensive than that of the same kind of clothing sold in the mall.

The custom price of suits and dresses is even higher. If you use cashmere, silk and other natural fabrics or some imported fabrics, and then inlay some valuable jewellery, the price will be more expensive, not ordinary people can afford it.

Guo Zhenzhen, a white-collar worker, said: "because of working reasons, I have a casual social life almost every day. I wanted to customize a dress for my own image, but after consulting, I found that a good price for custom made clothing was over 10000 yuan, and it was a little expensive, so I gave up this idea."

"Custom", "advanced fabric", "pure handmade"...

These words are destined for the high starting point of advanced custom garments.

At present, in our country, people's understanding of customization is high-grade, exquisite and unique. Therefore, designers will focus not only on the overall style of clothing, but also on every detail.

In addition, most of the fabrics of advanced custom garments are mostly natural or imported materials. The cost of this item is much higher than that of ordinary garments. With the addition of a customized garment, from tailoring to sewing to inlaying buttons and decorations, the whole process is completed by hand. Therefore, the cost of labor is also high, and these costs will be converted into the price of customized garments.

As for the production cycle of customized garments, it is a long and complicated process.

Usually, the period of making a dress is about 4 months.

During this period, the image consultant will communicate with the consumers in advance, and then fully understand their needs and personal preferences, and then measure the consumers.

After that, the designer will create according to the needs of consumers, and make samples of white grey cloth, so that consumers can try them on for the first time.

At this point, consumers can make amendments to the design style, and then modify it by the designer before trying it on.

When both sides are satisfied with the clothing styles, they will enter the real garment making procedure, and try them again after making them.

At this point, consumers can also make subtle adjustments to their costumes, and designers can only deliver them to consumers after they are completely changed.

C, cake is pretty good.

stay

Whether it is an independent studio or a group of large enterprises, they all attach great importance to brand building.

When the whole world is feeling the surprises brought about by the "exception" of Chinese brands, there is also a wave of high-end custom made in China.

For a time, Ma Tiannu, Qiu Lin dress, Luo Meng, YOUNGOR, newspaper bird and other garment enterprises have entered the advanced custom market. But in the view of Yin Bo, vice president of the fashion group, the "customized cake" is not good enough.

Because at this stage, it is not very profitable to make advanced clothing customization.

"To undertake a single list, we need more than ten companies to serve around one customer. The cost of manpower is very high, which makes the investment and profit of the company smaller."

Yin Bo said.

Sun Ping, general manager of Hengrun Kang Garments Co., Ltd., said that the high-end clothing industry is not a profiteering industry, and even many of its peers are losing money.

Because clothing customization is targeted at high-end consumers, even if a company has a fixed high-end customer group, if the average person is not big enough, and the demand for advanced custom clothes is time-consuming, so the cost is very high.

Wu Suiping, chairman of Shenzhen Ma Tian slave fashion group, admitted that due to the fact that the characteristics of China's advanced custom-made clothing are not outstanding, and compared with international brands, there is a certain gap between the services provided by the enterprises, so that a number of high-end consumers with this demand are lost overseas.

He said that in the future, China's advanced custom clothes need a cultural advocacy, and cultural expression needs the support of the economic level and the recognition of spirit and values.

He called on all sectors of the country to pay more attention to local brand clothing, and to promote outstanding local designers to the international stage and win the recognition of the international fashion industry.