Xia Hua: In The Age Of Internet, Garment Enterprises Must Be Able To Stand Up.

In the Internet era, where should China's clothing industry and China's brands go? Xia Hua, chairman of Yiwen group, has shared her experience and feelings in the "forum on sustainable development of clothing and fur industry in the Internet Age". She said that enterprises should be able to stay alive and open, while staying strong is the foundation.

On the forum, Xia Hua said that it is not easy to do business in China. The boss should not only watch the land at his feet, but also look at the world trend. In the current Internet era, all brands and industrial entrepreneurs must abide by them. She believes that every entrepreneur can enter the industry not two days a day, but ten, twenty or even thirty years.

Enterprises must be able to stay alive. Xia Hua thinks that enterprises must have strong first. Creative ability 。 She said that the ability to create is to produce real. Superior quality Really good products with their own design features, she thinks the same is true in fur industry. She said that the ability to create things is very important. Yi Wen's products will apply Chinese handicrafts and Chinese elements to their products in an innovative way, and find similarities and differences in the same place. From the original "almost" with other products to the "more and more different", they gradually won the western world's attention and won the respect of consumers.

She said, the lack of domestic enterprises is Story telling But in the luxury industry, businesses have long used stories to lift consumers' appetite. After receiving the cost of the consumer, Hermes Kelly will send a picture to the consumer and tell the story of the photo to tell the consumer that the sheep are raised in the silk ring; then send another photo over time to tell the consumer that the artist is shaving the sheep, then send a picture of the wool washed with mineral water and tell the story to the consumer. When consumers receive products, they think that the product is no longer a simple commodity, nor is it a calculation of the relationship between raw materials, manual and value, but rather a product that has a story and is always worth buying.

Every enterprise has a story. In the Internet age, "wool comes out on cattle". Anyone can tell stories through the media. As long as we persist in using our hearts to consumers, we will have a great fortune in the future.

In addition to being able to stay alive, Xia Hua believes that enterprises need to expand. She said that in the Internet era, companies can create the future and create miracles if they are willing and willing to work hard. Open up can be carried out through platform thinking skills, she said, entrepreneurs should think about better platform to do business. Especially in the fur industry, people all over the world are thinking about the pursuit of personalization and fashion in their pursuit of clothes. Xia Hua believes that enterprises should consider opening up a stalemate in the industrial stalemate to make a real big cooperation collision. No matter what the enterprise can do together for the sake of its customers, it can come together to enjoy the harvest feast.