Anta "Tonnage Class" Weightlifting Shoes Sparkle In Inchon Asian Games

"This is Anta's" tonnage class "weightlifting shoe for the Chinese weightlifting team.

It not only has to bear the weight of athletes and barbell weight, but also supports the tremendous power generated by athletes when lifting barbell, so we can imagine how strong stability and compression resistance it needs.

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On the occasion, Zheng Jie, President of Anta brand, said in an interview with a pair of weightlifting shoes bearing Anta LOGO.

In cooperation with the State General Administration of sport, the center for lifting sports management, Anta has customized "tonnage class" weightlifting shoes for weightlifters, and is one of Anta's technological innovations.

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From September 19th to October 4th, the seventeenth Asian Games was held in Inchon, Korea.

With the official start of the competition day, every effort made by Chinese athletes has excited people. Every time we stand on the podium, we all feel proud.

And what is shining with Chinese athletes is that they are wearing Anta equipment that is highly scientific and technological and represents the spirit of Chinese sports.

The University of small equipment

Anta technology sparkling Inchon

The "tonnage class" weightlifting shoes in the hands of Anta brand President Zheng Jie are a microcosm of Anta's technological innovation.

At the beginning of this month, Anta took the "tiger's mouth to eat", and took the State Sports General Administration of the State Sports General Administration to launch the wrestling sports management center from Nike to become the strategic partner of the "gold medal resource", and provided competition, training and living equipment for the center's athletes.

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Sports need to bear strong momentum, but also to maintain stability under this momentum, to avoid falling in the process of exercise, otherwise the consequences will be quite serious.

Through communication with weightlifters, we found that their high support and high stability demand for shoes is exactly the characteristics of Anta A-FORM technology.

We upgraded this technology and used it in weightlifting shoes to better adapt to weightlifting applications.

Anta R & D department official told reporters.

Similarly, in the wrestling event, Anta's competition clothes for athletes are also improving and using a lot of new materials and new technologies.

In fabric selection, wrestling clothing uses highly smooth Italy (CAVICO) imported fabric, which is tightly attached to muscles to help them exert the greatest strength. The back uses A-SMART BREATH fabric to help athletes quickly absorb moisture and sweat, and keep sports dry and dry.

In addition to lifting the sports management center, Anta also provides competition equipment for 24 national teams, such as Gymnastic Center, water sports center, Taekwondo Sports Center, winter sports center and other five sports centers.

"The equipment of each project has its own characteristics of science and technology, and we hope that the equipment we can provide will help athletes perform better in the arena and help Chinese sports win more glory."

Zheng Jie said.

Science and technology investment reached 4%

Far above industry level

Since 2009, Anta has provided a full range of awards equipment for Chinese sports delegations in two consecutive cycles.

In terms of equipment technology and innovation, Anta has strengthened equipment quality and technology content from many aspects such as materials, design, research and development, technology, production, etc. to help Chinese athletes better demonstrate their strength in the arena, and also promote the popularization and development of these sports in China, and more support for the development of Chinese sports.

In the view of sports marketing expert Zhang Qing, the practice of Anta can be used for reference by domestic counterparts.

"Many facts can explain that Anta has fully possessed such professional height to meet the needs of sports equipment in professional competitive sports.

This is closely related to the vigorous development of Anta's products over the years.

Zhang Qing said, "for other domestic counterparts, the first thing we need to understand is that we must start with Anta's solid products."

To achieve this, we must be tolerant of loneliness.

In 2005, Anta spent tens of millions of yuan to set up a sports science laboratory for research and development of basic and frontier projects.

In 2013, Anta's research investment reached 170 million yuan, accounting for 4% of the total sales cost.

"Recognizing this and persevere in it is particularly important for sporting goods companies in the period of adjustment."

Zhang Qing said.