Eleven Long Holidays Are Approaching: Outdoor Products Are Booming.

With the "eleven" approaching, outdoor products have entered the peak season of sales.

Yesterday, reporters learned from a number of outdoor stores selling outdoor products, in recent years, outdoor leisure sports quietly sprung up in our city, outdoor leisure sporting goods maintained rapid growth.

Outdoor products began to sell well as long holidays approached.

Yesterday morning, the reporter came to the Decathlon Nanshan store on Tuan Shan Road, and saw many customers trying on hiking shoes and assault clothes.

"Outdoor products include outdoor bags, outdoor shoes, outdoor clothing, clothing accessories, special equipment and so on."

According to the introduction, with the improvement of the quality of life, more and more people are in the embrace of nature, and these outdoor products become their preferred equipment.

It can be said that the development of outdoor sports shops is mainly due to the rise of the concept of leisure sports and the rapid growth of outdoor sports groups.

"Recently

Go out to play, buy comfortable shoes, and walk hard. "

Ms. Zou, who is about 60 years old, picked up a pair of hiking shoes and an assault garment. She would like to buy something else when she wore it slowly. Now that we are old, we are old, but we must not lose our minds.

Unlike Mr. Zou, Mr. Ding came to the sporting goods shop to buy an outdoor leisure chair, "tent, barbecue rack everything, and these things are also durable, and do not need to buy at the moment, but the folding chair that had been placed on the vehicle for some time has broken a leg. Today, I bought it specially. When a family drives out to play, it brings more convenience to the chair."

Mr. Ding said.

"In all categories, clothing and camping goods are best sold."

Hao Zhaodong, Department Manager of the store, said: "at the most time, during the festivals such as music festivals and tent festivals, more than 50 tents were sold one day, and the sales of moistureproof mats and inflatable cushions were also increased due to the hot sales of tents.

We have a quick opening tent or even a sale.

Outdoor concept is popular and outdoor economy is getting better.

Recently, Alipay released the "2014 sea wind vane report". Its data show that high-end fashion and luxury goods are still the top pet of the Chinese people. But surprisingly, second ranked outdoor products, and the purchase data increased by nearly 50%.

Yes

The outdoor goods branch of China Textile Business Association recently released the "China outdoor products market survey report", showing that the total retail sales of outdoor products in China last year was 15 billion 380 million yuan, up 16.2% over the same period last year.

Among them, clothing demand the largest, sales accounted for more than half.

Compared with these data, the sales data in Zhenjiang market are not inferior.

The manager of leisure Department of Yatai entertainment told reporters that when the mall opened in 2010, there were only 2 or 3 outdoor brands. At present, there are 9 outdoor brands including South Africa, wolf claw, Columbia, Pathfinder and so on. The brand lineup has been relatively neat.

The annual sales of outdoor products are close to 20 million yuan, and the average annual growth in recent three years is about 30%.

As a professional sporting goods store, Decathlon Nanshan store has just opened for a year, but its sales performance is also impressive.

"But

The outdoor products are not only limited to some old outdoor brands, but professional outdoor enthusiasts have higher requirements for the professionalism of the products. The general citizens do not have such high requirements, and outdoor, sports and leisure can be crossed.

Many managers have positioned the market in "big outdoor" rather than professional outdoor sports, so as to widen the sales market and deal with competition, Xu said.

The adaptability of the products is strong. Especially for some clothes, the public can not only wear in outdoor sports, but also wear in normal life. For example, an assault clothing can protect the wind from the cold and is very convenient.

"Sports brand has been going downhill in the past two years, but the international sports brand still has a good result because it inclines more towards leisure."

Xu said, with the example of the eight hundred friends, the international sports brand also appeared a growth rate of about 25% for several years.

"Under the guidance of leisure environment, the outdoor equipment market is gradually maturing, and there is a certain degree of overlap and overlap in sports, leisure and outdoor activities, which is also an inevitable trend."