Electricity Providers Borrow Convenience Store Test Water Community O2O Docking Difficult

< p > aiming at the convenience store in the community, not only la Carla and Shun Feng two, Alibaba, Amazon, No. 1 store and other electricity providers also cooperate with convenience stores. In March last year, Amazon China and Shanghai's family convenience store CO operated and launched the self collection business. < /p >
< p > and Alibaba cut into the way of < a href= "//www.sjfzxm.com/news/index_c.asp" > convenience store < /a >. Alipay pays customers in convenience stores, and Alipay can scan the code for payment. Jingdong is working on O2O cooperation with more than 15 convenience stores in over 10 cities. The online shopping of consumers is expected to achieve 1 hours, or even 15 minutes. < /p >
< p > community convenience store < a href= "//www.sjfzxm.com/news/index_c.asp" > O2O mode < /a > can be said to be numerous. For the community, the O2O mode solves the "last mile" problem of community commerce. < /p >
< p > for the "a href=" //www.sjfzxm.com/news/index_c.asp "electricity supplier < /a > giants, the convenience store electric providers with distribution service, shopping guide and community communication can complement e-commerce consumption experience. And the settlement of the electricity giant channel is also expected to establish a closed loop O2O ecosystem combining online and offline. < /p >
< p > for convenience stores, we can make full use of idle resources. The touch line not only increases the volume of passenger traffic and products, but also increases the extra income. For community residents, the complementarity of online business and offline services has also greatly facilitated the consumption of online consumption to the community gate. < /p >
< p > electricity providers and shop operators meet the needs of different groups of people. The combination of e-commerce providers and shop operators can maximize community services. It is also a process of gradually realizing the community business ecosystem and has broad prospects. < /p >
< p > however, O2O is still in its initial stage in China, and the challenge is not small. Electricity providers and convenience stores have difficulties in technology docking, such as data exchange and so on. If you want to promote a large area, the two sides will have to realize the docking of the background data, and the internal system settings need to be changed. This investment is no small. < /p >
< p > at the same time, service quality is also a problem that can not be overlooked. As the community electricity supplier O2O connects the preceding and the following, it is convenient for shopkeepers, and the service consciousness and level of shopkeepers are directly related to user experience. To achieve seamless docking between the electricity supplier and the convenience store owner, forming a good service is also an important part of leveraging the community business at least 100 billion business value. < /p >