Analysis Of The Display Of Underwear Terminal Stores

Doors, windows, shelves, props and displays constitute all the sales terminals. Doors and shelves belong to the hardware part of brand image, while display is the software part of brand image. Looking at every brand, we have reached a high degree of unity in the requirements of hardware and software, so as to establish a brand image and create a strong sales force to maximize market profits. But why it fails to achieve results is mainly due to the lack of perfection on display.

　　 display It is based on the theme of commodities, using different varieties, styles, colors, fabrics and characteristics of different commodities, through the comprehensive use of artistic techniques to display, highlighting the characteristics and selling points of goods to attract customers' attention, improve and enhance the degree of customer's further understanding, memory and trust, so as to maximize the desire to buy. This is the location of display and the display function to consumers. As an important part of marketing system, how to display good products should start from the following points.

　　 Hanging display mode

Hang up: usually hangers on underwear, so that we can fully display the characteristics of goods, easy to form color blocks visual impact and rendering atmosphere, so that consumers can use the eye to understand the goods.

　　 Attention should be paid to the following points when hanging up the list.

1, make sure whether they are displayed according to color department or product line.

2. Use the same clothes hanger for the same series of products.

3, the sequence of hanging numbers is: from front to back, from small to large; from left to right, from small to large.

4. The color of the hanging display should be from outside to inside, from the past to the rear, from shallow to deep, from bright to dark. From the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside.

　　 Display principle

From the overall consideration of the display, in general, the exhibits are displayed in color and in style. These are determined according to the shop area and the main push style of the terminal, each has its own advantages, and each has its own shortcomings, depending on the specific circumstances. However, no matter how it is adopted, the following basic elements must be considered. Adopting these principles will help companies arrange products from a holistic perspective, giving the most prominent position of characteristic products. How to match different kinds of products and collocation and so on, the only purpose of the overall display with concise form and rich connotation is to promote sales.

　　 Focus on attraction

On every display surface, the focus of attracting attention is the focus. For example, the focus of the whole store is the logo after the cash register. The focus is usually located above the horizon or horizon. The POP print with strong color contrast, or the combination of products is often set as the focus. It can guide and display the attention of consumers in an orderly way, and play a certain role in the visual function of echoing and prompting. Therefore, the terminal brand focuses on shaping the image signs in the terminal image. This intuitive propaganda can convey the brand's commodity information, promote sales and publicize the brand.

　　 Color rendering atmosphere

The use of color plays a leading role in display. The orderly color theme gives the whole store a distinct theme, well-organized visual effects and strong impact. Chen Liezhong uses color contrast settings as the focus, or creates color gradation effects of goods display, so that customers can generate impulse, coordination and sense of hierarchy, and easily lock target merchandise.

　　 Create visual effects

The repetition effect can create visual interest, highlight continuous and whole block effect, pay attention to unification and contrast, and make efficient use of space to form a strong visual impact. This principle applies to the display of focus products or new products. In particular, we should pay attention to various repetition effects in practical operation. For example, the same dress should be used in different ways, model display, positive hanging and matching method should be applied simultaneously, so as to highlight the key points and maximize self image.