India Garment Enterprises Embark On The Road Of "Smart Clothing"

< p > men's suits are more rigid than women's clothing, which largely inhibits the development of the industry.

In order to break through this restriction, many clothing brands began to bring forth the new and bring forth the new, and embarked on the road of "smart clothing".

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< p > imagine that the collar of a shirt can be automatically adjusted according to the size of the wearer's neck. A suit can be packed into the size of a notebook, so that people who travel frequently can travel lightly, adding high performance moisture and sweat fibers into their skirts and shirts, so that office white-collar workers can keep cool in hot summer.

In short, innovative patterns emerge one after another.

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"Men's suits are not an exciting field, and innovation is what keeps the field alive," said Bhaskar Kelkar, President of Park Avenue, the famous men's clothing brand P.

Today, the "smart" men's suit is constantly engulfing the market share.

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< p > Park Avenue has successfully launched a series of menswear brands such as ColorPlus and Parx, which generate 40% of total revenue.

In addition, the company also launched Autofit, Hybrid Sensor, Zero Gravity and other brands. These brands helped the company pass through the most difficult time of the economic crisis, and showed substantial growth in the past few years.

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< p > India < a href= "//www.sjfzxm.com/news/index_c.asp" > the clothing market < /a > the value is as high as 970 billion rupees, while men's clothing occupies the largest proportion in the market, about 43%.

The market for men's suits is about 150 billion rupees, of which 5-6 high-end brands have a market value of about 30 billion rupees.

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Below P, the lifestyle of India consumers has changed. Men's clothing brands must come up with solutions to adapt to this change.

For example, many Indians now fly abroad for business, so lightweight and wrinkle resistant suits become essential.

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< p > in addition to Park Avenue, Madura Fashion & Lifestyle also launched the new men's suit brand Van Heusen, whose weight is less than 500 grams; ITC "s Wills Wills" is committed to fiber innovation, and the clothes made of aloe processing microfiber can provide nutrients for the body's skin and achieve the purpose of beauty skin.

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< p > according to the consumer survey, the 25-35 year old young male consumer is the main customer of the men's suit.

The industry said: "this consumer group attaches great importance to the function of clothing, no matter how many innovative features the clothing has, if it is not practical, these people will not buy it."

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > India < /a > men prefer western formal clothes, most of them buy suit suits, suits and short coats.

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The research of < p > Ernst &Young shows that the men's wear market is growing rapidly, and it is not surprising that the market is booming.

First of all, Western-style clothing for men and women is relatively simple in style or tone. Secondly, compared with women's wear, men's ready-made clothes are simpler in design and less demanding in tailoring.

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< p > in recent years, the luxury men's wear brand has landed in India and opened stores. India metropolitan men have become the number one sales target.

Luxury fashion brands such as Gucci, Hugo Boss, Salvatore Ferragamo, Armani and Versace have been stationed in the India market, sharing the same level with Brioni, Ermenegildo Zegna, and Alfred, which are specifically designed to provide advanced men's wear.

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< p > over the past few years, men in India have become the main customers of high-end brands, a href= "//www.sjfzxm.com/news/index_c.asp" > ready to wear "/a". They have made fewer orders for clothing and bought brand garments.

It is estimated that by 2020, the overall textile and garment industry in India will grow by 11%, with a total value of more than 200 billion dollars.

The largest market share of men's wear will be expanded at a compound annual growth rate of 9%.

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