Analysis Of The Low And Scattered Status Of Footwear Industry In Wenling

< p > as one of the four leading industries in Wenling, the footwear industry in Wenling, one of the four largest shoe making sectors in the country, has created 23 famous brands at all levels and 46 famous trademarks at all levels in recent years.

Jin Hongqing said that in 2013, the footwear industry in Wenling realized the output value of footwear industry by 30 billion 20 million yuan, of which 221 production regulations made shoes enterprises realize output value of 11 billion 460 million yuan, an increase of 6.8% compared with the same period last year, and the export earned more than 1 billion 500 million dollars, and the tax payment was 1 billion yuan.

But Jin Hongqing also reminds us that the current situation of "low and small bulk" that has long been formed in Wenling footwear industry has not been fundamentally changed. Low value-added products, low price competition and the phenomenon of unlicensed production of small and micro enterprises are widespread. It brings a lot of security risks and heavy social management burden to Wenling, and the "1.14" fire accident is the lesson of blood.

< /p >

< p > in analyzing the causes of the current situation of "low and small bulk" in Wenling footwear industry, Jin Hongqing analyzed the three aspects of the development of low threshold entry and middle and low grade development, and the late shoemaking enterprises were unable to be bigger and stronger because of the limited factors such as land, and the development process of Wenling footwear industry. Jin Hongqing believed that for those "disorderly competition with low quality, low price, no license, no taxation, and contention for market competition", it has come to a time of irregular norms.

< /p >

＜p＞　　据金洪青介绍，温岭市已出台了鞋业转型大提升专项行动实施方案，工作路径主要围绕“四个一批”展开，包括“关停重组一批”，即通过关无证照企业、停安全隐患企业、拆企业违法建筑、推进兼并重组，减少生产经营企业5000家;“规范改造一批”，规范企业生产经营场所、消除企业安全隐患、提升管理水平、实施机器换人减少工人、提高生产效率和产品质量，实现规范改造企业2000家;“产业转型一批”指通过落实“小升规”各项扶持政策和工作措施，计划新增规模以上鞋企200家，同时将引导部分企业向电商转型;“龙头扶持一批”，选择20家超亿元企业进行重点扶优扶强，打造示范标杆企业和行业龙头引领企业，并力争用三年时间的努力实现温岭鞋业上市公司零突破。

< /p >

< p > Wenling is expected to implement the above measures to achieve the "five effective upgrading" of the footwear industry, including industry scale, enterprise independent innovation capability, brand effect, safety and green production level, and enterprise contribution rate.

< /p >

< p > first, the effective upgrading of industrial scale.

In accordance with the new situation, the development plan of Wenling footwear industry cluster has been revised to further enhance the guidance of planning for the development of footwear industry in Wenling.

The Wenling shoe and leather industry association has also submitted an application to the municipal government for the establishment and upgrading of the footwear industry in the eastern New Area of Wenling. At present, 25 enterprises require 1100 mu of land (not including 20 acres or more, 14 or more than 10 acres or more).

< /p >

< p > Second, the ability of independent innovation of enterprises is effectively improved.

Wenling shoe and leather industry association will guide enterprises to increase investment in science and technology, enhance R & D capability, change traditional technology, improve management level and effectively implement "machine substitutions".

The chamber of Commerce has made a request to the local municipal government, hoping that the government can introduce more preferential policies and measures to support leading enterprises to introduce automated shoe making production lines, and support key enterprises to introduce more advanced shoemaking equipment to pform key production links.

< /p >

< p > Third, brand effect is effectively promoted.

We should actively guide the promotion of famous brand products and famous trademarks at all levels on the basis of quality improvement.

The Wenling shoe and leather industry association and the six sub committees will actively cooperate with the government in providing more services for enterprises in terms of brand support, publicity and market development.

< /p >

< p > Fourth, safe and green production level is effectively promoted.

Wenling shoe and leather industry association plans to actively cooperate with publicity. By improving the entry threshold of footwear enterprises, enterprises that do not conform to the requirements of the footwear industry safety and environmental protection development under the new situation will not approve, supply or supply water, and comprehensively promote the traditional footwear industry to "bid farewell to the low end, attack the middle end, and move towards the high end".

< /p >

< p > fifth, the contribution rate of enterprises is improved effectively.

Wenling shoe leather industry association member enterprises need to take the lead in paying taxes according to law, cooperate with Wenling to rectify and standardize the tax order in an all-round way, implement tax supervision measures, prevent tax loss, and create a fair and just competitive environment for Industry and enterprises.

< /p >

< p > in addition to the need for the government to introduce more preferential policies for the pformation and upgrading of the footwear industry, it is also urgent to crack down on factors such as land constraints.

In addition, it is necessary for the government to create a fair and just competitive environment for enterprises and provide quality and efficient service environment in terms of business administration and tax regulations.

< /p >