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Check The Successful Display Skills Of Clothing Stores

2014/4/24 17:55:00 56

Clothing StoreDisplayOperation And Management

< p > > commodity > a href= "//www.sjfzxm.com/news/index_c.asp" > exhibit /a >, the most important thing that can not be ignored is the direction of display.

Because the display of goods is like people's face, it is the first impression to others, so the direction is very important when commodities are presented.

For the choice of direction, we should consider the following points: < /p >


< p > < strong > to cater to customers for < a href= > //www.sjfzxm.com/news/index_c.asp > commodity > /a > purchase priority < /strong > /p >


< p > most of the commodities have a trade name and logo design, while the other side registers the points for attention and composition measurement.

Especially for woollen clothing, the display of signs is obvious.

In short, it is important to display in the direction of customers' sense of attraction.

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< p > < strong > with broad surface showing < /strong > < /p >


< p > in order to highlight the "sense of quantity", it is also necessary to consider which display to make the commodity group look large.

If the goods are stacked in a random way, they will not be able to give people a rich impression of their products even though they display large quantities.

It is a display method of "quantity sense", which is based on wide commodity orientation and inner lining.

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< p > < strong > < a href= > //www.sjfzxm.com/news/index_c.asp > color matching < /a > beautiful face showing < /strong > /p >


< p > clothing can use beautiful color matching, giving customers spectacular appearance and rich merchandise.

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< p > related links: < /p >


< p > 1, thematic display: to set a theme display method for clothing display.

Themes should be constantly adapted to meet seasonal or special needs.

It can make the store create a unique atmosphere, attract customers' attention, and then play a promotional role.

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< p > 2, the overall display: the complete set of goods will be displayed to the customers in full, such as the full set of costumes as a whole, with human models from head to toe to complete the display.

The overall display form can provide customers with overall vision and facilitate customers' purchase.

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< p > 3, orderly display: according to the size of the shelf, determine the value of the length, width and height of the commodity, arrange the goods neatly, highlight the sense of the quantity of the goods, and give customers a kind of stimulation. The goods displayed on the regular display are usually goods that the store wants to sell to customers in large quantities, or because of seasonal factors, customers purchase large quantities and purchase high frequency commodities.

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P > 4, random display: the method of random accumulation of goods.

It is mainly applied to display special goods, it is to give customers a kind of "special sale is cheap goods" impression.

The display devices used in random display are generally circular or four angle netted baskets, and they also contain prompts for special sales.

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< p > 5, plate display: in fact, it is a change in neat display. It is also a sense of quantity of goods. It is usually stacked in a single pattern and arranged in order. The bottom of the carton with a commodity is cut aside and left behind, and then piled up in a tray. This can speed up the display of clothing, and to a certain extent, prompt customers to buy in bulk.

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< p > 6, positioning display: some commodities are not changed after they have been identified and displayed.

Products that need to be displayed are usually famous brand names. Customers purchase these goods with high frequency and large purchase quantities, so they need to be displayed in a fixed position to facilitate customers, especially the old customers.

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< p > 7, related display: showing different kinds of complementary clothing.

With the complementarity of commodities, customers can also buy the next item when they buy a product.

It can diversify the overall display of stores and increase the probability of customers buying goods.

Its application principle is that commodities must be complementing, breaking the distinction between commodities and expressing the actual needs of consumers.

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< p > 8, comparative display: classify the same commodities according to different specifications and quantities, and then display them together.

Its purpose is to stimulate the desire to purchase by making use of the price differences between different specifications of packaged goods, so as to make it buy decisions because of low price.

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< p > 9, classified display: display methods according to the quality, performance, characteristics and objects of use, showing to customers.

It can facilitate customers to compare and choose between different colors, quality and price.

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< p > 10, island display: there is no central display rack at the entrance, middle or bottom of the shop, and a special display booth is set up.

It enables customers to view the merchandise displayed in four directions.

There are many kinds of equipment on island display, usually with platforms or large net goods baskets.

Island display equipment can not be too high, too high, it will affect the entire shop's space vision, but also affect the customers from four directions on island display merchandise perspective.

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