Unscramble The Small Tricks Of The Underwear Shop
< p > < strong > 1, directly < a href= > //www.sjfzxm.com/news/index_c.asp > discount > /a > /strong > /p >
< p > in the short term, it can quickly pull sales, go into effect quickly, increase the amount of consumers' purchases, and have the most impact and allure on consumers. The most common and effective promotion strategy is directly discounted in promotion.
Now the market integrity is not high, everywhere sales promotion, everywhere are full of consumer traps, facing the troubled market environment, as consumers, sometimes can not tell the truth, face a lot of promotional activities a little at a loss.
Therefore, in such a big environment, the discount of goods is the most direct way. It is also the most acceptable method for consumers. The shortcoming is that it can not solve the fundamental marketing predicament, and can only bring short-term sales promotion.
It is impossible to solve the deep-seated problems of market promotion. At the same time, the decline in product prices will lead to a decline in corporate profits. Moreover, once the product is declining, the possibility of restoring it to a previous level without discount is very small.
Discounts will discourage consumer loyalty to brands.
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< p > < strong > 2, buy Gift < /strong > < /p >.
< p > Zhi Xun believes that from the standpoint of maintaining the image, buying gifts is more respectable, and offering gifts can create differentiation of products. It is a regular sales promotion method, and the specific way is to buy goods that are full of amount and give corresponding items so as to achieve the purpose of increasing sales volume.
When choosing a gift, we should consider the preferences of this consumer group and send some female supplies, such as scarves, umbrellas, socks, shoulder straps, laundry bags, laundry fluids, etc.
In doing such promotional activities, we should pay special attention to the fact that gifts must be exquisite, because relatively speaking, the amount of gifts is not large.
If we buy some bad quality gifts, it will hurt sales promotion and brand names.
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< p > strong > 3, < a href= "//www.sjfzxm.com/news/index_c.asp" > member < /a > promotion < /strong > /p >
< p > at present, there are more and more shops promoting sales to members. What level of membership can be achieved by buying a certain amount of money? Members of different levels can enjoy the discount of positive price products, which is long term.
There are other promotions for members, such as offering products or gifts to members at a special price. They have a fixed time to promote their members every month. They can be a special price. They can be gifts or free gifts and services.
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< p > strong > 4, < a href= "//www.sjfzxm.com/news/index_c.asp" > special price < /a > zone < /strong > /p >
< p > a lot of shops have special area, set out a district to display special products with flower cars or landing frames. First, it is to differentiate between the positive price products and the sales of the positive price products. Two, it is easy for consumers to find them, and there are corresponding promotional contents on the floats and landing frames.
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< p > strong > 5, off site promotion < /strong > < /p >
< p > OTC promotion mainly attracts people's popularity through the flow of outsiders and special products. It can bring customers to the store to promote other products and kill two birds with one stone.
If the shop front space is large, the flow of people is also good, you can use the promotion outside the shop, the effect is good, requires the floats to be, the main quantity must be many, forms the imposing manner, the flower car around uses the attractive content to make the promotion poster to encircle.
It can also be linked with shopping malls at the door to do special sales promotion, which is better and the flow of people is bigger.
If you have the best condition, you can use the big awning to prevent the rain. You should also pay attention to the relationship with the city management and get approval so as not to cause unnecessary trouble.
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