Zhaoyuan Knitting Factory Takes Two Markets Into Consideration

Under the current severe international economic situation, Zhaoyuan Knitting Factory Co., Ltd. has taken the initiative to speed up the introduction of new products, expand the international market, seize the opportunity to expand domestic demand, foster the development of the three production service industry, and maintain the healthy and stable development of enterprises.

In recent years, Zhaoyuan Knitting Factory Limited has been affected by unfavorable factors such as RMB appreciation, raw materials rising and international financial crisis in the export process. But from January to October, foreign exchange earnings from enterprises still maintained a growth rate of 12.75%.

In the view of the head of the enterprise, insisting on the investment in technological pformation and promoting the upgrading of products enable enterprises to win the development opportunities in the face of adversity.

At present, the export market has become a common problem faced by the textile industry.

In the crisis, with the help of excellent product quality and good reputation, enterprises have ushered in new opportunities for development.

While expanding the international market, Zhaoyuan Knitting Factory Limited also began to focus its attention on the domestic consumer market.

With the implementation of the policy of expanding domestic demand, enterprises will adjust their development direction and industrial structure in a timely manner. In the development and construction of Jintai commercial building, a green food restaurant with a total investment of 20 million yuan will be put into operation in January next year.

Taking account of two markets at home and abroad, the implementation of diversification has made the enterprises more room for development in the predicament.

Shao Ruiqi, chairman and general manager of Zhaoyuan Knitting Factory Limited, is pleased to say that the new clothing products they just launched have been favored by purchasers.

As the product adopts environmentally-friendly fabrics, the style caters to the new trend of market consumption, which has won new orders for enterprises, and the order has been placed in February next year.