Pursuit Of Differentiation In Shopping Centres Favors "The Only Brand".

< p > some businesses start from the "a href=" //www.sjfzxm.com/news/index_c.asp "only brand" /a ", and introduce famous brands from home and abroad to become the first or even the only shop in Beijing, China or Asia.

Such as the COS brand of overseas Chinese, the STAYREAL of Taigu and the H&M HOME of Yau Tang shopping center, the merchants want to form obvious differentiation, attracting customers.

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< p > < strong > Qiao Fu grass COS image shop < /strong > /p >

After P (COS Collection of Style) successfully opened its image store in central Hongkong, the brand announced its full entry into the mainland market.

In the new image shop, which covers 400 square meters, the COS clothing series will be launched.

COS is famous for its simple and unfashionable aesthetic design in Europe. Its low profile and fashionable fashion series emphasizes not only the actual wear of clothes, but also the unexpected surprises.

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< p > < strong > Yau Tang shopping center < a href= "//www.sjfzxm.com/news/index_c.asp" > H&M HOME < /a > first sale shop "/strong > /p >

In January this year, H&M opened the first sale stores in Shanghai, Beijing, Suzhou and Chengdu, and began selling H&M products in China.

The home series brings H&M's fashion and interest into the consumer's home. Every season, new products will be launched for consumers to decorate their love houses and add warm atmosphere to their homes.

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< p > reporter understands that products are jointly designed by Evelina Kravaev S derberg (Afrina Soderberg), the design director of H&M home department, and her team, and always aim at meeting the needs of customers.

Bohemia, naturalism and refreshing style are the main styles of spring 2014.

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< p > < strong > Sanlitun Taigu creative tide brand < a href= "//www.sjfzxm.com/news/index_c.asp" > STAYREAL < /a > /strong > /p >

< p > by the May day Axin and the famous artist of Taiwan, Taiwan creative tide brand STAYREAL was founded in August last year. It landed in Beijing fashion center Sanlitun in Taigu last year, bringing the latest trend message and fashion attitude to Emperor Du.

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< p > brand name comes from MAKE SOUND STEREO, MAKE LIFE STAYREAL.

We should never forget the original intention of doing anything at all. We encourage you to keep your dream and blend the punk rock and roll style in the street as the main design style. We should continue to introduce creative and full quality clothing and daily necessities by using childish charm, innocence, rock and roll, anti war and imitation.

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< p > < strong > old Buddha SIMONGAO < /strong > /p >

< p > SIMONGAO takes the meticulous and steady design of Oriental wisdom as the design basis. The modern elements and tailoring methods of the western pioneers are presented as the form of expression. Sukesa Xiong's consubstantial dress concept perfectly embodies the lines of human aesthetics and creates a classic and fashionable pioneer suit.

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< p > last year, SIMONGAO for Galeries Lafayette exclusive limited cooperation series products were officially launched in Beijing's old Buddha's department store.

This series is a global limited cooperation series between SIMONGAO brand and Lafayette department store. It is also the first Chinese designer cooperation series of Lafayette department store.

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