Textile Industry Encountered Difficulties, Home Textiles, Leveraging Electricity Providers To Create A New World

< p > the application of electronic commerce in home textile industry has a revolutionary role in traditional home textile enterprises, especially in solving the bottleneck problem of the home textile industry, it is a revolution of new technology. If the home textile enterprises can effectively use the online platform to develop channels, diversify marketing, counter the trend to find an important way to break through the road, and find a way to highlight the encirclement through e-commerce. < /p >
< p > < strong > traditional industries were affected by home textiles < a href= "//www.sjfzxm.com/news/index_c.asp" > off-season sales < /a > cold. < /strong > /p >
In the face of increasingly fierce competition in the industry, the traditional offline sales have been affected. Especially with the improvement of people's living standards, the pressure of rising prices, rising textile costs and rents has made some small and medium enterprises face a crisis of survival. P In addition, the home textile industry is an industry with obvious sales characteristics. Home textiles are changing rapidly with the season. Only under the traditional offline marketing way, home textiles will be left out in the off-season. < /p >
< p > < strong > home textile enterprises leveraging e-commerce to develop online channels < /strong > /p >
< p > with the rapid development of e-commerce in recent years, as well as the growing number of online shopping crowd, the rapid development of home textile e-commerce industry is urges. Many home textile enterprises have developed a multi line market to promote the marketing and promotion of the home textile industry through the 100 billion e-commerce platform, which is one of the successful cases in the home textile industry. < /p >
< p > < strong > known "a href=" //www.sjfzxm.com/news/index_c.asp > Home Textile Enterprise < /a > online marketing revenue optimistic < /strong > /p >
< p > according to statistics, in 2013, "double eleven" Taobao war, fuanna home textile won the title of home textile sales champion, and on the day of double eleven, the turnover was close to 80 million, which sold 190 thousand of the total merchandise. Hu Zhenchao, director of Fuan Anna Dong, said that the proportion of e-commerce sales increased to 15% in 2013, and its sales volume was nearly 300 million yuan, compared with nearly 9% in 2012. Hu Zhenchao said that the gross profit margin of online products is not low, between Direct stores and franchisees. With the further increase in the proportion of electricity providers this year, the income of e-commerce business is also more optimistic. < /p >
< p > < strong > online and offline integration of "two legs" walking fast development < /strong > < /p >
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > online marketing < /a > and traditional offline marketing should not be an opposite sales channel, but a transformation and upgrading of multiplication effect of traditional channels, so as to create a matrix performance mode of collaborative work of virtual and real. Home textile enterprises can continue to develop familiar traditional offline businesses. At the same time, they should use new industry platforms such as Southern China city network textile channel to strengthen new online marketing, implement "two legged" walking, and successfully get out of the cold haze of development. < /p >