One Sentence, Let Customers Take The Initiative To Find You.

< p > product homogeneity is hard to avoid by people who are less than a href= "http://sjfzxm.com/pioneer/" > shop "/a", but the homogenization of marketing can be avoided.

Many businessmen are always thinking about how to impress the consumers' hearts. Therefore, various promotions are emerging one after another, but sales promotion that really moves consumers is very rare.

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< p > why the hot sales promotion of businesses will be cold? In fact, the reason is very simple, that is, the promotion of businesses can not arouse consumers' sympathy.

Although businesses say how good the products are and how cheap the prices are, they are still not the reason why consumers buy your products, because these businesses do not reflect the interests of consumers in promotional campaigns, nor can they arouse consumers' interest.

In the process of guiding enterprise marketing, the author often points out that the reason why an enterprise wants to sell products is to find out the reason for buying it, and also the reason for buying your product.

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< p > last year, an article with a high click rate on the Internet was titled "six words for guests to rush into the store". It is about the slogan advertised by a clothing discount chain store in Fuzhou. The six words are "spend money, wear famous brand", make it an advertisement posted outside the store, and consumers pour into the shop.

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< p > it seems that these six words are very simple, but it is a good reason for consumers to find "a href=" http://sjfzxm.com/pioneer/ "> business" /a ", because consumers who buy discounted clothing are saving money, while the clothes of discount stores have a certain brand awareness. Consumers feel that I spend less money and buy clothes that can be worn on certain occasions. What else can I buy without buying this dress? < /p >

< p > 2004, a decoration company in Fuzhou made plans. The company was very small and worked on the outskirts of the city. It was very inconvenient for consumers to go there to find decorating companies.

Faced with such a decoration company, it is very difficult to do well in business if it fails to give consumers a very good reason.

Later, the company launched the "first decoration, after payment" promotion strategy in Fuzhou, and divided a decoration project into several stages. Once every part of the project was completed, it was checked and accepted once again, and the consumers paid after acceptance.

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< p > the introduction of this strategy made the business of the decoration company extraordinarily hot. At that time, the traffic volume was the first in Fuzhou decoration company.

This slogan also fully reflects the interests of customers. The company has come up with excellent consumer reasons for customers, and consumers are naturally willing to respond.

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< p > a few days ago, a kitchen appliance company in Shanghai proposed the strategy of investment promotion. Simply speaking, it was also a sentence that allowed the franchisee to take the initiative to come to the door, that is, "a href=" http://sjfzxm.com/pioneer/ "> joining /a can return and make no risk to make money" as the core of the investment policy.

Because the franchisee in the electrical appliance industry is unable to return the goods. Once the operation fails, franchisees have to eat more than ten million yuan, so the franchisee will have a lot of risks, which will also affect the enthusiasm of franchisees.

The company's quota investment strategy also reflects the fundamental interests of franchisees, and finds a good reason to join the franchisee. The introduction of the franchise policy naturally attracts many people's interest, so that many merchants consider it a big problem to solve the investment problem.

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