China International Home Textile Exhibition Ends, Brand Joint Delivers Positive Energy

< p > < a href= "//www.sjfzxm.com/news/index_z.asp" > China International Home Textile Exhibition < /a > has come to a close. There are countless places worth recollection and summarization. However, what impressed me most is that the brand alliance of Tongxiang, Haining and Yuhang has produced agglomeration effect and gained the joy of accident. < /p >
< p > in the terminal field where competition is becoming increasingly fierce, home textile brands are constantly seeking strategies that can enhance the influence of brand terminals more effectively. If the home textile brand is compared to combat effectiveness, is it possible for the strength of brand combination to have a more powerful influence in the end-user group? How can the integration of the brand union power maximize the potential of users and ultimately create a brand new picture that affects the terminal? < /p >
< p > "a chopstick is easy to break, and ten chopsticks are hard as iron". When the market was cold, the emergence of the alliance was not an example of the home textile market. It is reported that the brand alliance's participation businessmen are mostly well-known brands, and the effect of such alliance is more obvious. When the market is cold, the home textile brand collectively collates advertising fees, planning fees, manpower and material resources by means of alliances, and achieves twice the result with half the effort. In addition, it forms a small group through "alliance", so that consumers can enjoy more concessions when buying goods, and also can make the participating businesses gain more profits. < /p >
< p > in addition to the firm support of the enterprise, in the Sohu home launched the "user era brand joint force survey", 35% of consumers believe that brand alliance can bring more convenient purchase, and 34.82% of consumers choose "more products". This is the user's recognition and support for the brand alliance. The demand of the user era is the inexhaustible motive force for the development of the enterprise and even the whole industry. < /p >
Less than P, Nantong's home textile alliance is the earliest, most intensive and professionally rated one. 10 years ago, the author interviewed here is a large market; after 10 years, dozens of home textile enterprises have been listed here. In order to realize "heating", a href= "//www.sjfzxm.com/news/index_z.asp" > Home Textile Enterprise < /a > generally agreed with the brand alliance. < /p >
< p > I believe that the home textile brand alliance is a very large trend. The alliance takes the enterprise resources as the center to realize the complementarity and integration of resources. The enterprises of the alliance have been recognized by consumers, which is very important in the field of home textiles. In fact, this joint force can be divided into two types: vertical and horizontal. The vertical should be considered from the industrial chain, and horizontal is the alliance between peers. Combined smoothly, you can integrate all the processes very well, in the market can be achieved by small fight big, weak wins the strong effect. < /p >
< p > in short, the "a href=" //www.sjfzxm.com/news/index_z.asp "brand union < /a" is transmitting positive energy, and has achieved instant results at the China International Textile Exhibition. It is worth promoting and promoting. < /p >