Shandong Caoxian Became The Famous Taobao First Village.

< p > > more than 300 families in Shandong, Caoxian, djiji Township, Ting Lou village, now all families have bought computers and opened online shops. Taobao has become the main work of villagers' farming. Seventy or eighty families even gave up planting. They specializes in the online sales performance, < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > business, and become the famous "Taobao first village".

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< p > "when I first opened a shop, I never expected that business could be so good now!" since the sale of costumes on the Internet, the sales of Ren Qingsheng's family showed a geometric growth. Originally, the sales volume was only tens of thousands of dollars a year under the pure line sales. With the big platform of Taobao, the sales volume reached 7 8 million last year.

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Less than P, he was also 40 years old when he opened an online shop. He was neither a "post-80s" who was keen on online shopping, nor a "post-90s" who grew up in the Internet age. However, he became the first group of villagers to open online shops in 2009.

I did not expect this small attempt to change his life in just a few years, and also changed the local industrial form.

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< p > the success of Ding Lou village has produced a strong demonstration and impetus to the surrounding villages.

Three sons of Zhang Zhuang village, Zhang Debo, were admitted to university, but after graduation, they went home to start online marketing.

"Our a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "is sold to Chinatown and Southeast Asia!" Zhang Debo said with a smile.

Li Ya, who works in Zhang Zhuang village, often works in a garment factory in Suzhou. Now she has opened dozens of online stores and has become the boss of millions of annual sales.

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< p > Su Yongzhong, Secretary of the Party committee of Caoxian Da Ji Township, said that over the past two years, more and more people have been performing their costumes and costumes on the Internet, and the scale has become larger and larger, which has become one of the pillar industries in the countryside.

"There are more than ten million annual sales of only ting Lou village, and the sales of the costumes sold in the township can reach hundreds of millions of yuan.

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< p > costume production is the traditional industry of Da Ji Township, which can be developed rapidly with the help of Taobao. It benefits from giving full play to local advantages and potential: the tradition of production costumes, many experienced tailoring teachers, low labor costs, and products with price advantages.

Relying on the electronic business platform, djihexiang costumes industry in the marketing link "spanning development", the business has done the whole country and even overseas.

This forced the upstream production chain of the industrial chain to match the "online order".

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< p > "at present, we mainly seize the online shopping market at a low price."

Ren Qingsheng said that the low price is not only the advantage of the costumes, but also its weakness.

"Because our starting point is relatively low, and the technical level, especially the design ability is limited, the style version of the performing costumes is mainly based on the imitation of the evening pictures obtained from the Internet, so it is very difficult to carry out effective innovation."

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< p > in many consumers' view, the biggest advantage of online shopping is cheap price and convenient distribution, but there are also quality problems such as shoddy, true and false.

How to create brand image and eliminate trust and worry has become an important topic for traditional industries to rely on Electronic Commerce for development.

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< p > subject to the simple and backward style, the costumes produced by Tai Chi Township occupy a large market share, but the profit is very low.

Compared with the brand performance costumes produced in the south, it can only belong to low-end products, with a profit of only twenty yuan per piece.

According to the reporter's on-the-spot interview, most of the merchants in the initial stage are producing and processing garments in their own courtyards, with strong small workshop colors.

Because of the rapid development, the demand in the market during the peak season is far beyond the production capacity. Many people are looking for land cover plants.

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< p > "the township has registered more than ten performing apparel production companies. Next, we will choose a large number of reputable businesses, one to one support, encourage them to register their trademarks as soon as possible, and go on the track of scale and normalization."

Su Yongzhong said, "we are applying to the county for the early approval of the establishment of the" Taobao Industrial Park ", so that enterprises that want to expand their production scale will get enough room for development and produce scale benefits.

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