Shoes Wenzhou Four Big Department Stores Competing For Expansion

Unlike last year's department store industry in Yueqing, Ruian and other suburban counties, shops opened in Wenzhou this year.

Kai Tai: adjusting the shoe area and the shops along the street since May, the urban department store industry has been expanding in a large volume.

Kai Tai Department store, following the overall renovation in the second half of last year, has recently completed the overall renovation of the first floor shoe area.

In the Kai Tai Department store, the shops along the street between the old museum and the new hall have been partly subcontracted.

Among them, three stores opened a special store.

"This decoration will adjust the original scattered shoes area more centrally, and re open the men's shoes area, introduce the brand of hush's men's shoes, and extend the shoe area to the first floor of the new hall; the peripheral shops will make special stores, and the shops along the street will become the shopping Mall as a whole.

At present, the shopping mall is trying to expand the area of the two floor.

Yintai: in situ expansion of Yintai department store expansion, and the operation of the ground floor, from the current 8 floors to 9 floors.

The basement is being renovated. It is expected to open a city life hall with fashionable women's shoes, sports, imported food supermarkets, catering and household products by the end of July.

According to Lou Hongjiong, general manager of Yintai department store in Wenzhou, the most important thing for Wenzhou Yintai is to set up a comprehensive fashion department store with rich business facilities and complete facilities based on Wenzhou.

Now there are more than ten thousand square meters of ground floor, Wenzhou Yintai total business area will reach 45 thousand square meters, opened the Wenzhou department store industry era.

Yintai underground one tier city living hall will increase the number of brands such as pizza hut and Watsons, and some 6 Tier sports brands will also be pferred.

In the future, the 6 level will take leisure clothes as the main body to further cater to the consumption habits and shopping habits of Wenzhou consumers.

Era: the introduction of the international big time department store first floor west gate location began to decorate, the overall exterior wall is redecorated.

After the original customer service center is removed, more space will be available to introduce boutique stores.

It is revealed that the renovation of times department store is for the introduction of big brands such as GUCCI, and the overall effect is expected to be unveiled in August.

Dan Lu: the central department store has been re inviting business since May.

A few days ago, the 5 floor of central department store opened the Oteri J member's hall, and the famous restaurant chain such as the thousand thousand noodles had also gathered a lot of popularity for Dan Lu square.

From the recent expansion of competition in department stores in the city, it can be divided into two main ways. First, the department stores and other boutique shopping centers are the main products. Through the continuous upgrading of shopping environment in the shopping mall, the expansion of international brand management is realized. The other way of performance is mainly the "broadband" consumption department stores, such as Yintai department store and Kai Tai Department store.

According to the insiders, after four years of intensive competition last year, the dislocation of Wenzhou's urban department stores has initially appeared.

The expansion of the local market is also the embodiment of its own characteristics.