Puma Unveiled Ferrari F1

Since the acquisition of us Reebok and Nike by Adidas in 2005, UMBRO has highlighted the status of its third strength in the world sporting goods industry.

However, this force has not been able to show its long sleeve dance in China.

This is the first public appearance of Puma Expo.

At this China Sports Expo, Puma's creative team specially designed a 450 square meter exhibition area, called "PUMA Town" to show the guests the fashionable sports lifestyle that Puma has always advocated.

PUMA Town includes six major areas: racing cars, Runway, sailing, bodybuilding, football, urban pulsation and so on.

They made the booth a city. In this building called "Puma town", they displayed the Ferrari racing car, the public watching stadium bar that fans were familiar with, the FIFA video game booth with a large screen and so on.

Runway series as a clear fashion sports leisure brand, Puma's spring and summer clothing selection Series in 2008 aims to further integrate aesthetics and sports.

With the 2008 Beijing Olympic Games approaching, Puma recommends the Puma Runway series.

This series aims to stand out in the crowd through the successful combination of Puma's design DNA with the exercise function and our unique way of life. Puma runway is both related to the trend and without losing its performance.

In the exhibition area, a fresh and elegant Park appears before people. At the end of the park is an exquisite fashion T.

This is also the inspiration of Puma runway series. Puma runway series allows people to enjoy fashionable sports and leisure activities in sports or fashion parties anytime and anywhere.

In order to let fashion people experience the cross-border cooperation between Puma and the auto racing industry, Puma specializes in airing Ferrari professional racing from Italy to PUMA Town. It provides an opportunity for people of all walks of life who are keen on racing sports and experience the speed and passion of Ferrari racing.

During the world Formula One Championship in Shanghai in October 2008, Puma will also serve as an official supplier of Ferrari and other convoys.

Since last year, Puma has designed a full set of professional fire fighting shoes, fireproof material racing suits and related accessories for Ferrari team, and designed Puma and Ferrari series products for fans.

Besides, in the racing area, trend makers can also experience Puma's unique racing products, including the Ducati motor racing series.

On the track, as a full partner after Ducati Corse2008, Puma will issue its apparel and footwear, functional clothing and footwear, whether it is motorcycle GP or the World Superbike race.

In 2008, with the efforts of Puma, fashion people can also wear costumes with motorcycle style in their daily life without losing comfort.

In the bodybuilding area, Puma brings a series of modern sports products that attract much attention.

In today's society with more and more pressure, the pace of life of modern people is speeding up. But the goal of Puma's modern series is only one: creating a comfortable modern life.

This series of products provides unfettered freedom and bodybuilding for people walking through the city.

There are more Puma Hot Yoga Series in the exhibition area.

The inspiration of Yoga series comes from various poses in yoga.

It brings the fashion trend people the opportunity to seek relief in complex work. Through meditation, meditation and a series of body stretching exercises, people will achieve the balance of body and mind and the ultimate harmony in comfortable sports.

At the same time, in order to better demonstrate the concept of fashionable sports and leisure promoted by Puma, PUMA Town has also carefully prepared a real-time open football bar to provide a fashionable 2008 live soccer game for the masses. All the teams in the competition wear uniform dress, so that visitors can enjoy the wine and entertainment when enjoying the best works of Puma, and feel the infinite joy of life anytime and anywhere.

In the urban pulsating area, Puma limited edition bicycles will not only bring visual impact to the public, but also invite the cyclists to bring the most dazzling car show during the exhibition. The original simple and unadorned walking tool becomes an indispensable element of the fashionable life of the tide people.

In the two floor exhibition area of the city, people can also be surprised to find the Puma Hall of fame, which displays Puma's six collection of shoes, including Puma shoes worn by Madonna in the world tour.

These six nostalgic shoes represent the glorious course of Puma, and also the source of Puma's constant innovation.

Today, the series of Puma shoes, which combine the classic nostalgia elements and contemporary art design, have inherited these six classics, and are sold in Puma's major stores. They are still the hearts of fashion people.