New Era Of Universal Micro-Blog: Wen Shang Explores New Marketing Ideas

Micro-blog, as a new network platform, now enjoys browsing and sharing information on micro-blog, whether ordinary people or celebrities.

In this excitement, many enterprises have also taken advantage of the official micro-blog, including Semir.

AOKANG, Kangnai and many other well-known Wenzhou enterprises.

Can the "micro-blog marketing" approach based on the Internet pick up a pot of gold for the development of enterprises?

Micro-blog's new era

Micro-blog, as a new network platform, now enjoys browsing and sharing information on micro-blog, whether ordinary people or celebrities.

In this excitement, many enterprises have also taken advantage of the official micro-blog, one with the certification of "V" icon flash under the micro-blog page, including many Semir, the United States, AOKANG, Kangnai and many other well-known Wenzhou enterprises.

A few days ago, wave micro-blog released the first "2012 enterprise micro-blog white paper" shows: at present, there are 13 enterprises involved in 22 industries to open Sina micro-blog, the average number of fans is more than 5000, the world's 500 strong enterprises opened nearly 30%.

Among them, catering and food enterprises take the lead, ranking first in micro-blog accounts of nearly 50 thousand enterprises.

Micro-blog marketing Charm

The rapid "diffusion" function of micro-blog made many enterprises realize the importance of micro-blog marketing very early.

The official micro-blog of Semir group was formally launched in March last year. It is still "young" in the micro-blog army of enterprises, but only a year after its opening, the total number of fans has reached 14 million.

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It is the brand of youth fashion, and the crowd on micro-blog is mainly young people, which is very consistent with the brand positioning of our products.

Zhang Ting, Semir brand communication department, said.

Semir's enterprise version micro-blog is open. The interface elements are very diverse. The latest season's brand promotion, new product display, spokesperson's dynamic and activity news are presented on the homepage. Next, the joint sales department will launch online discount and other preferential activities.

And the most popular products on micro-blog are some local shopping outlets, takeaway nets, group buying nets and some other shopping information.

Water chicken bone shop, cheers, wine houses, and Chi Chi restaurant.

All of these restaurants are recommended by micro-blog gourmet, and micro-blog is becoming more popular and popular.

Local group buying websites, which are mainly sold in Wenzhou, have registered their own micro-blog to do direct sales.

Wu Suifa, the head of the Wenzhou delegation, said that through the daily distribution of group buying information on micro-blog, micro-blog's click through entries were concerned about their group buying activities, especially a group of urban white-collar workers who like online shopping, becoming a relatively regular source of tourists.

Fans love interaction

Many shopping malls in downtown Wenzhou have used micro-blog marketing as an important part of network promotion. Apart from making achievements, they also need to spend more fans.

Some shopping malls and micro-blog have attracted the attention of many brands.

Wenzhou Kai Tai Department Store held a "micro-blog fans Festival" last year. It launched a large number of small gifts to attract consumers, and fans with the Award activities, fans from more than 500 to more than 3000 people before the event.

Though it is not too early to open micro-blog, compared to other shopping malls, the content of the board is already very rich.

The number of fans in Yintai Wenzhou World Trade Fair now reaches over 2.3, and has already surpassed that of Yintai Hangzhou West Lake store.

Miss Gao, director of the planning department of Yintai department store in Wenzhou, said that some fashionable information and common sense of life were released with micro-blog. The effect was very good and timeliness was strong. During the course of activities, the interaction between fans and fans was strengthened by forwarding, which brought good publicity effect to the brand.

The power of micro-blog is very strong. It is much more concerned and forwarded. To a certain extent, it is like the ratings of TV programs. Therefore, many micro-blog enterprises attach great importance to interactive pages.

"2012 has the campus recruitment been over yet?" "when will the results of the reexamination come out?" often appears in micro-blog's Semir campus recruitment, Semir group.

The company also promptly announced and responded to the progress of campus recruitment, answering various queries, greatly increasing the enthusiasm of students, and expanding the impact of campus recruitment.

Corporate bigwigs also love show

In addition to the official micro-blog of enterprises, many of Wenzhou's big business owners themselves have become "micro-blog controls". They like to use the micro-blog platform to make voice.

Zhou Chengjian, chairman of Metersbonwe, Wang Zhenquan, vice president of AOKANG shoes,

Chen Zengxin, Secretary of the Party committee, is a dedicated micro-blog announcer.

Company evening, new store opening, publicity activities, everything is active "weaving neck".

It seems that micro-blog is no longer just a network platform. It should be entertainment, life and business.