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The Wool Road Wins The Wise Man.

2011/12/15 10:10:00 16

Wool Wise Man

Looking at the last few weeks of Christmas, Australia's wool auction market is still full of variables. The uncertainty of the future development direction of the whole wool primary processing industry chain is reflected in the "raw material" market. No, this week's decline in Australian auctions shows that some enterprises are uneasy about the market trend in the future. However, I wonder if you have noticed that although the market price is declining, the pace of decline seems to be "stable". There is neither a "big earthquake" nor a price drop in the market. More than 40000 packages listed this week Australian wool The turnover rate is still over 80%. And the fact that months have not changed is that the main body of procurement still comes from China. What is the problem of this kind of market change? This shows that the overall mentality of China's wool textile industry is indeed contradictory. The most concerned question is "what will happen next year?" This reminds me of a very interesting allusion: one day, a shoemaking company dispatched two salesmen to India for market research, so as to formulate strategies for shoe sales in India market. It never occurred to me that the two salesmen who had returned to India after the inspection were so different from each other. One of them: in India, everyone was barefoot, and shoes had no market on this subcontinent! And the other said, "my God, no one has ever tried to wear shoes and barefoot in such a big country. This is simply incredible for the market potential of a shoemaking company"!


The above story is on the top of this shoemaking company. Administration To put forward a task that needs further investigation and study, which is why people do not wear shoes and whether people can finally wear shoes, for today's woolen industry, the question that policymakers should ask is: is there demand next year? What are the bright spots of the market? What is the bright spot of the market? What about the market? What is the domestic market? What about the supply of raw materials? What about the world economy? How can the world economy answer such a series of questions? Not only is everyone dressed in the world, but even if everyone is naked, they do not necessarily have to wear woollen fabrics. What should we do? There are only two choices for most enterprises and even large enterprises. First, we should reduce production and even stop production, so that the products produced will become a backlog in the warehouse. The other way is to continue production, improve quality and reduce costs, and win by quality. I can not tell which strategy is preferable, because this determines the survival of enterprises. Last week did not say, "survival is the absolute principle"! But from the year's situation, what should we learn? First, prices remain high; second, there is no increase in wool production; third, the current procurement is still "hot"; fourth, the consumer market is still "advancing"; the fifth is not only the number of professional clothing but also the proportion of hair has increased. Is it too far fetched to draw a conclusion that the wool industry and market will be "a mess" next year? What is the evidence? Where is the evidence? Since April this year, some people think that the wool market is going to collapse. In July, such comments are rampant. In September, most people think that the market must have reached the turning point. Now in December, they are worried about next year. How can this be done? In the 18 years I worked in the wool industry, the whole industry has been so anxious for so long. time It was the first time that I was overwhelmed.


I can't close my door in my office. What I can do is to try to look at the market consistently and try to understand the market from the two aspects of production and supply, and try to understand wool production as far as possible. Country And the status of major procurement countries. Even so, it is unavoidable that "let's see a few words." The rhythm of the whole industry will slow down. The two major festivals in the West and the East are so close that the people will soon enter the atmosphere of the festival. Perhaps after a few drinks, people will not be so worried about the prospect of the market. Originally, the market has its own rules. However, these laws are demonstrated and explained in different ways. That depends on how we understand it.

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