Marketing Seven Skills: Let Enterprises Move From Success To Greatness

In the spring and Autumn period and the Warring States period, the Lords of all kingdoms were king. Shang Yang went to Qin Xiao Gong to interview there. When he talked about the way of kings, Qin Xiao Gong was very sleepy. He talked about the practice of emperor Bo and Qin Xiao Gong, but he was very sleepy for three days. The Qin state, which respected the hegemony, eventually abolished the six countries and ruled the whole country. However, in just a few years, they lost their hearts and minds to subjugate the nation. Today, fierce competition in the market has forced many companies to think about how to dominate the fierce competition in the market. These enterprises are striving to acquire marketing skills of sales secrets, and how to improve them. product The basic skills such as quality, service level, staff quality, enterprise management and so on are short of patience, and more for enterprises. Core competitiveness Construction, corporate culture, brand building and business philosophy are of no interest. These enterprises are concerned only with the reality at hand.

Once gugui taught Yin Fu seven techniques, so that Su Qin could be worshipped by the six countries, and the king Yue Gou used seven kinds of literature. Nowadays, a vision oriented enterprise can not only be keen on the technology of Bo Ba, but must firmly master the seven skills of making the enterprise from success to great marketing.

Technology (products) service )

Enterprises are able to survive and develop by providing products and services to customers and obtaining corresponding profits. It is self-evident that any enterprise must master certain manufacturing and customer service basic capabilities and technologies. Without product service, the foundation of enterprise survival and the foundation of development will be lost.

Two, mind (sales promotion)

Good product services also need to rely on sales promotion, with the help of distributors and sales channels, advertising, public relations, personnel promotion, promotion skills, and so on, in order to complete the transfer process from enterprise to customer. Enterprises use marketing psychological knowledge and technology to maximize the effect of customer psychology.

Three, politics (Enterprise Management)

Enterprise management is a comprehensive management of the internal and external resources and production and service capabilities of enterprises, especially for the management of enterprise talents. Management is the management of man, and knowledge of man is the learning of politics. Many enterprises do not attach importance to the research of business management, and treat grass-roots workers and middle-level cadres like machines.

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Four, hegemony (competition strategy)

In order to win the market competition, enterprises must study and adopt certain marketing strategies to formulate specific plans for competitors. The main purpose is to integrate the advantages of products, prices, channels, promotions, brands and services to avoid the disadvantages and win their own weaknesses. This is the pursuit of the vast majority of enterprises, and the highest level that these enterprises can achieve.

Five, Wang Shu (integrated merger)

Industry leaders are not satisfied with the short-term local competitive advantages, but are looking for long-term leadership in the industry. These enterprises adopt the attitude of cooperation and competition, and through merger and reorganization, they will help competitors and partners who are developing for a long time to the best of their abilities, so that they can become the real industry king and the market giant.

Six, benevolence (ideology)

Such enterprises attach great importance to the work of enterprise ideology, corporate culture, brand building, public image, corporate leaders and deeds propaganda. The aim is to achieve the goal of fighting without fighting, through the dissemination and identification of ideas and ideas, and to establish an unbreakable leading position in the market with the help of soft power of enterprises.

Seven, no surgery (whatever you want).

Confucius said that the highest level of life is seventy and no matter what one wants.

Businesses that have reached this level do not need to rely on any tricks or tricks. Such enterprises naturally have the mission of innovation to lead the fashion trend of the market. Because standing at the forefront of market demand and technological development, they always win the warm admiration of the society and the public, and customers are also flocking to it. At this time, enterprises are free to recruit, win and recruit, and create their own blue ocean through innovation. Only by grasping the fashion trend of the market will we go all the way.

If an enterprise wants to go from success to greatness, it must grasp seven marketing skills step by step. Popularly summed up, these seven marketing techniques are to master skills, understand customer psychology, be familiar with the way of employing people, give full play to competitive advantages, integrate beneficial resources, set up corporate image and innovate development path. Enterprises must gradually grasp and apply these seven marketing techniques step by step, so as to truly establish their own status as Wang bully. The one-sided pursuit of the so-called King hegemony can only be either haste or speed. The enterprise lacks the bottom line and the basic skills are not solid. Enterprises that can only master hegemony and win competition can at best become successful enterprises.

Only by achieving benevolence and the realm of no enterprise can we call it a great enterprise.