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China'S "Chi Made" Clothing Is On The International Stage &Nbsp; China'S Elements Become Bright Spots.

2011/11/18 9:01:00 27

China'S "Smart" Clothing Is On The International Stage. China'S Element Is A Bright Spot.

Wu Haiyan, vice president of the China Fashion Designers Association and vice president of the school of design, The China Academy of Art, had been forced to buy a so-called international product with flawed quality and common design.

Major suit

The price of the coat is 9998 yuan.


It was in a class of Wu Haiyan that a student in his pen scratched unintentionally on the black clothes of an international brand.

The staff at the scene severely reprimanded the student and asked the students to buy the jacket.

The student was frightened to cry.

Wu Haiyan bought the dress and looked at it carefully, and there were other blemishes in it.

"General design and poor quality of clothing can also sell nearly 10000 yuan? Is the quality and design of our Chinese brands less than that?" asked Wu Haiyan.


In recent years, with all kinds of "made in China" products going to the world,

Garment industry

And never stopped discussing: when will China have its own Dior and Chanel?


At the end of October 2011, the "Youth Cup" Chinese youth costume design competition was jointly held by the China Youth Daily and the Ningbo Municipal Committee of the Communist Party of China. The final was held in Ningbo.

As a judge, Wu Haiyan watched hundreds of entries from all over the country.

In her view, "the design standards of Chinese young designers are no worse than those of foreign peers."

She believes that China's "smart" clothing is on the international stage.


  

"China

element

Can it be a stepping stone?


famous

Designer

John Galliano, a red cheongsam designed for an internationally famous luxury brand in 1997, was considered to be the classic of "Chinese elements" at that time.

Can Chinese elements become a "stepping stone" to China's "smart" clothing industry in the future? How many buyers are willing to pay for the "Chinese elements"?


In this China youth clothing design competition, young designers have also focused their attention on the "Chinese elements".

Chime bells, paper cutting, Beacon Tower, Chinese tea, Buddha and other elements with Chinese characteristics were excavated by the contestants, and grafted into the dress design, becoming the highlight.


Yang Chao, the third year student, won the bronze medal in this contest.

The 5 sets he designed.

clothing

In the light of tea and light gray, the soft and light material such as cashmere, cotton and linen is used to symbolize the ups and downs of tea making. "It's like the life situation, the same as the artistic conception when making tea."


Yang Chao felt that "Chinese elements" did not necessarily embody obvious element symbols in clothing design. For example, the theme of "Chinese tea" did not necessarily make the clothes "kettle like" or "cup like" to highlight China.

prominent

Instead of being an avant garde, we should convey a "Chinese temperament" of elegance and tranquility.


Ann Muld, director of the fashion design department of Coventry University, praised the ability of young designers to apply "Chinese elements". She gave all the contestants more than 9 points.

"The level of young designers in China is almost the same as that in the UK, and they have a unique understanding of" Chinese elements ".


Ann Muld also likes to integrate Chinese elements into clothing.

She said that many international fashion companies now have young Chinese designers. "Their design capabilities are no worse than those of other countries.

fuse

It's more meaningful. "


 
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