Modern Clothing Exhibition And Trade Encounters Global Culture Examination

With the intensification of global industrial informatization, the competition in China's clothing exhibition and trade industry is becoming increasingly incandescent, and the competition in modern clothing industry tends to the competition of cultural brands.

"Only those clothing exhibition and trade platforms with enterprising attitude and the concept of international cultural operation can unveil the prelude of China's transformation from a big clothing country to a strong clothing country and Chinese brand clothing to the world," said the industry analyst.

At the same time, in recent years, the government has been giving great policy support to the clothing exhibition and trade industry. Therefore, it can be expected that Guangzhou World Trade Clothing City is taking advantage of this east wind to start the engine of the modern clothing trade industry with the advantages of time, place and people, and unique cultural and creative mode.

Tianshi: China's clothing exhibition and trade culture faces a historical opportunity

The reporter learned that most clothing wholesale projects in China are only doing the most basic sales promotion activities at present, and there is no effective organization and guidance for the development of the corresponding cultural brand trends. Both software and hardware are in the most primitive stage, and cultural charm can be said to be extremely lacking.

In contrast, other clothing wholesale distribution centers in the world, such as Milan, Paris and other cities, have stopped indulging in the most basic sales promotion behavior in terms of clothing. They are more likely to use industrial culture to spread, and fashion culture as a means of promotion to build brands advantage At present, Chinese clothing is facing upgrading and transformation in this direction. At present, China's clothing exhibition and trade is facing the historical opportunity of cultural upgrading. The first crab eater needs great courage. In an era when the awareness of internationalization of local cultural brands is shallow, how can the clothing exhibition and trade industry introduce international culture and brands? In response to this problem, Zhang Qingmin, Vice President of the China Garment Industry Association, believes that attracting talents and cooperation in the global scope, by visiting many countries with international brands, introducing advanced brand operation models of international well-known enterprises, and focusing on the development concept of "cultural brand construction with international competitiveness", Take the lead in the internationalization of local corporate culture brand.

"On the one hand, by absorbing the cultural elements of the international clothing industry, integrating the international clothing culture and China's local excellent culture, and adopting the high-end clothing brand culture of the chain operation mode, it integrates research and development, design, sales, promotion, exhibition and trade; On the other hand, we should fully explore the essence of our traditional culture, and tenaciously innovate in management system, technical brand, marketing mechanism, cultural spirit and other aspects by virtue of the standards of international enterprises, so as to enhance the cultural taste of China's clothing wholesale industry. "

In addition, the strong support of the state, Guangdong Province, Guangzhou City and district governments for the clothing industry has brought a new era opportunity for the clothing exhibition and trade industry in terms of cultural inheritance and outward expansion.

Location: Liuhua Business District has a rich historical and humanistic atmosphere, giving birth to a unique clothing culture

In fact, "China's clothing industry has its own cultural characteristics." According to the analysis of the insiders, such as the Guangzhou Liuhua Business District, a traditional clothing wholesale gathering place in China.

According to the reporter's survey, Guangzhou Liuhua Business District not only has many historical museums, buildings and large-scale cultural sculpture parks, but also has a lot of cultural customs in the old Xiguan, and a strong cultural atmosphere in the south of the Five Ridges, which has laid a solid foundation for the accumulation and external expansion of the cultural brand of clothing in the business district Basics 。

Different from other domestic clothing exhibition and trade cities, Guangzhou Liuhua Business District has been internationalizing its clothing wholesale for many years, and has a solid foundation for the integration of local culture and international cultural elements. The current historical mission is to organically combine regional culture with commerce, spread international culture, and promote fashion culture, Create a unique clothing culture brand.

"At present, most of the clothing cities in China are in the most primitive stage in terms of software and hardware, and lack of the status quo of using the clothing industry culture to spread, so the clothing cities in Liuhua Business District begin to change this face." A person in charge of the Guangzhou Clothing Wholesale Industry Association said that Guangzhou World Trade Clothing City will use culture as a means of promotion to build brand advantages, This opportunity, combined with many original advantages of the project, will generate a core competitiveness with cultural communication as a means of competition. This competitiveness will enable the project to break away from the ranks of traditional wholesale markets and move towards an international first-class fashion fashion clothing wholesale center.

Renhe: Creative Culture Expo Gathers in Guangzhou World Trade Clothing City

In this historical opportunity of cultural integration, Guangzhou World Trade Clothing City has become the first representative force of China's clothing exhibition and trade market to compete with foreign brands.

According to the person in charge of the project, the characteristics of Guangzhou World Trade Clothing City will organically link the domestic and foreign cultures through various ways, such as creating the "Fashion Culture Broad Exhibition Hall", which will play up the future internal environment of the packaging publicity project in the name of cultural clothing.

"In addition to its high level, it also has a deep cultural atmosphere. In addition to the appearance of international fashion celebrities, fashion industry and design giants, it also supports the development of Chinese traditional clothing culture and donates a variety of art collections (fashion samples, design manuscripts, star clothing, handprinted signatures, CD tapes, commemorative photos, etc.) There are also a large number of group activities to collect relevant folk photography works, design manuscripts, tailoring, fashion creativity, accessories matching, etc., making the project a real art palace. " The person in charge said.

Guangzhou Garment World Trade City attaches great importance to the accumulation and reference of clothing culture. The person in charge said, "We should learn from others and stand on the shoulders of giants. Foreign countries are leading in fashion and should absorb their fashion culture." "Guangzhou World Trade Clothing City understands the cultural connotation of clothing brands very well. We will grasp the pulse of national clothing culture and popularity, combine them with the advantages of international trendy culture and unique domestic brand culture, and create the cultural personality of the brand. Through the creation of software and hardware, we will try to combine fashion culture and commerce organically to create a unique clothing culture." The project leader is confident.

Wang Yang, member of the Political Bureau of the CPC Central Committee and secretary of Guangdong Provincial Party Committee, pointed out in the article "Accelerating transformation and upgrading, building a happy Guangdong" that "we should implement the strategy of independent innovation, build a national demonstration province of independent innovation, and walk out a new path of innovation driven development", and "make fundamental breakthroughs in industrial transformation and upgrading", "Promote the coordinated development of domestic and foreign demand, focus on expanding domestic demand and external demand, promote the sustainable and stable growth of consumption, and promote the transformation and upgrading of processing trade".

It is believed that Guangzhou World Trade Clothing City, in compliance with the national development direction and the needs of economic structure transformation, with the strong policy support of the Party committees and governments at all levels, and with the joint efforts of people in the industry, will inherit the achievements and brilliance created by Liuhua Business District, and create new achievements and continue to be brilliant on the new historical starting point.