H&M Again On The Black List Fast Fashion Brand Quality Is Worrying.

In a recent Shanghai Quality Supervision Bureau issued a list of clothing sampling inspection, the fast fashion brand H&M once again boarded the blacklist.

The sampling results show that there are quality problems in some knitted T-shirts and shirts. Among them, 6 batches of the 54 batches of T-shirts were disqualified, and the problems included fiber content, formaldehyde and pH value. In addition, 52 batches of shirts were tested, and 3 batches of products were detected with fiber content, pH value and color fastness.

For unqualified products, H&M is 542944/2011.3. knitting Leisure jacket is "famous", and not long ago, the Guangzhou industrial and commercial bureau announced in the two quarter of 2011 in the circulation of casual clothing sampling inspection, H&M was also found to have quality problems. H&M, head of Shanghai's public relations department, explained that the volume of H&M was huge, and that quality control was unavoidable. However, there were some deviations in standards at home and abroad, but the products sold in China were based on Chinese standards, and the testing standards were adjusted accordingly every year. Since August this year, the textile products have already implemented the new national standard, and the pH value of the textile products directly contacting the skin is changed from 4.0~7.5 to 4.0~8.5. The Shanghai Quality Supervision Department announced that the pH value of the top coat was 8.6, which was much higher than the previous standard, but it was only 0.1 higher than the new standard.

The quality problem of brand clothing is not the first problem, but it has no impact on sales in many places. For consumers, it seems that fame and style are more important than quality. This has a certain relationship with consumers' lack of understanding of brand connotation, which can easily lead to consumers' brand consumption concept deformity and difficult to get rid of impetuous flaunting rich mentality.

In fact, the quality of clothing is a universal problem. The whole clothing industry chain There are many links, including the production of raw materials, textile, printing and dyeing, clothing production and so on. In this process, there are a large number of industrial raw materials used for insecticide and anticorrosion. The quality problem is inevitable. The real big brands are strictly controlled, the key indicators are also well controlled, and the after-sale aspects are also trustworthy, which is the charm of brand surpassing the quality.

Frequent quality problems are also related to the uncontrolled cost control of many enterprises. In 2008, the global financial crisis brought great pressure to the enterprises. Enterprises had to cut costs to maintain their operation.

Especially in the field of products closely related to consumers such as automobiles, home appliances, IT, fashion clothes and so on, competition is more intense. Many international brands in these areas have to maximize their cost in product production, marketing and after-sale services in order to occupy a larger market share and maximize profits. But how to use cuts? cost The strategy helps to survive and develop. It is also a very complex problem. If used properly, it can save the enterprise and will be inclined. Otherwise, it can put the enterprise in the danger of survival or destruction.

Fast fashion brand itself is not high-end, large volume, short cycle, a piece of clothing from design to listing, but for two weeks, there may be oversight in quality control. With the popularity of such brands in recent years and the popularity of young consumers, the quality of fast fashion apparel has also been exposed frequently. Insiders pointed out that although the testing standards for garments are different at home and abroad, the products sold in China must comply with Chinese standards and must attach importance to Chinese standards.