What Is The Most Lacking In Design?

We believe that at present, the design of home textile products lacks cultural details.

With the continuous progress of social civilization, no matter what kind of industry people are engaged in, we should pay attention to culture.

Culture is the foundation and soul of design. All outstanding designs contain profound cultural connotations. This has become the consensus of people.

The design of home textile products should pay attention to culture. Vice president of China Textile Industry Association and honorary president of China Textile Association, Yang Donghui began to advocate home textile culture in 2000, and set up a home textile culture research association.

Over the past few years, although many excellent designers have springing up, there are still many designers who lack quality culture and lack of cultural details.

There are two reasons for this phenomenon: first, designers do not have a systematic understanding of the history of home textile dyeing and weaving art, nor is it known that "Kung Fu is beyond poetry" - the understanding of other categories of art; the two is the lack of knowledge structure and common sense that should be available to professionals.

The beauty of culture determines the aesthetic level of designers.

Nowadays, entrepreneurs and designers often go abroad to participate in various exhibitions, but they do not really understand the cultural connotations of foreign works, but rather "follow the example", and design products are neither fish nor fowl.

Although they have gone abroad, they have not made their products to the world.

However, some designers have done "the scholar does not go out, knows the world all the time".

Because their aesthetic standards are generally high and their design concepts are new, they use the means of network, information, books and magazines to catch all the essential and fashionable information at home and abroad, so that they can make the products they design go to the world.

In the final analysis, there is nothing lacking in culture for designers.

Secondly, the lack of market concept is also an important problem in the design of home textile products.

The design level of the designers is mainly reflected in the market. We often say "three positioning", the first of which is the market positioning.

A world-class director in the United States once said, "if my film is not accepted by the general audience, it is not the low level of audience, but I have not found a bridge between me and the audience."

In fact, all works of art want to accept their own group.

As a household textile product often used in people's life, it should be close to the market and find out the different demands of different consumers.

Now, many designers rarely do a lot of in-depth and detailed market research. Most of the product designs are based on self perception or copying, so that few successful works appear.

A good designer should integrate his personal style into the aesthetic commonalities of consumers, emphasizing individuality only, without considering the general aesthetic similarities of consumers.

Nowadays, many popular trends and color releases are not really through in-depth, extensive, extensive research and investigation of the market.

As a result, many of the trends are abstract and illusory, which makes designers look puzzled and fail to figure out the way of thinking.

However, this abstraction does not represent the accuracy of publishers' understanding of fashion and future trends.

Such as Hu Shi and Lu Xun wrote in classical Chinese, they are good at writing, but they strongly advocate writing in vernacular Chinese. Qian Zhongshu, Ji Xianlin and other university professors all use the simplest, shallow and explicit language to explain the most profound truth; Li Bai wrote "the fire is shining on the earth, and the Lang Lang Ming night". It only uses 10 words to render the environment atmosphere of light and color rendered clearly and moving; Du Fu wrote "two yellow Orioles Singing green willows, and a row of egrets on the sky".

However, the publication of our fashion trends is hard to understand. No wonder many entrepreneurs and designers say that many trends are not operational.

The author believes that this is the result of a vague and uncertain grasp of the market.