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Hermes Set Up A Holding Company, &Nbsp, To Prevent LV From Owning The Nests.

2010/12/7 13:43:00 95

Hermes LV

  

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Luxury brand

Herm (s) set up a family holding company to prevent further acquisition of Louis Weedon, another luxury group.


According to the news of December 6th, the Hermes family successor issued a statement on the night of November 5th, announcing that he would collect more than 50% of the Hermes family heirs and set up a holding company to rely on "

Family solidarity

"To deal with another possible takeover action of another luxury giant Louis Weedon group (LV).


In October 23rd this year, LV bought 17.1% of Hermes shares with a super preferential price of 1 billion 450 million euros, becoming the largest shareholder outside the Hermes family heirs.

At present, the Hermes family inherits 73.4% of the shares, but the single heirs do not have more than 5% shares.

LV said he was only satisfied with being a long-term shareholder and not seeking a public takeover and a seat of the board of supervisors.


Apparently, the Hermes family did not relax their vigilance against LV's uninvited guest.


In December 3rd, more than 60 shareholders of the Hermes family met to discuss ways to deal with the takeover, Xinhua said.

In the 5 day's statement, the Hermes family said that the holding company would collect more than 50% of its family heirs and have preemptive rights to the shares held by the family.

This initiative will not affect the rights of other partners in the group.

Internal adjustment

"


However, on the one hand, Hermes needs to be licensed by the French regulatory authorities to avoid public bidding for shares, but on the other hand, its small shareholders are calling on regulators to make an open bid for Hermes shares because of fear of being forced to buy back shares.


LV is currently the largest luxury group in the world. Bernard Arnott, Bernard, is known as the most brilliant businessman and is sitting on the richest seat in France because of his deep understanding of the acquisition strategy. (Arnault)

In October 23rd of this year, LV's "surprise attack" entered Hermes and recorded 2 billion 200 million euros.

Although Arnott claims to be only a long-term shareholder.

But when Arnott bought the 5% stake in GUCCI group in the end of twentieth Century, Mr. Arnott also said the same thing, but within one month, Gucci increased its Gucci to 34% stake.


Hermes is the world's top luxury brand. The most famous ones are Birkin and Kelly bags.

In addition to good word of mouth and brand image, Hermes is also one of the few outstanding luxury goods companies: in the three quarter of this year, the group's revenue grew by more than 30% to 590 million euros.

While LV has outstanding performance besides Louis Weedon brand, Fendi and other brands are dragging the company's achievements.


LV entered Hermes, and if it succeeds, it will undoubtedly add the most valuable member to Arnott's luxury Empire, and even if it fails, Arnott has made a profitable business.

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