Shanghai Shoe Market Improves &Nbsp; Shoe Industry Recovery Has A Long Way To Go

The heat of summer gradually dissipated.

Although the sandals Market in Shanghai this summer looks like that, it doesn't match the heat of the summer, but in general, after the financial crisis, China's market has become more and more popular.

The following is the data from the China Leather Association: in the first quarter of this year, China's finished leather and semi-finished products exported 8000 tons, amounting to 70 million 460 thousand US dollars, up 99.3% and 87.5% respectively from the same period last year, and 202 thousand tons of imports, amounting to 765 million US dollars, up 32.1% and 38.5% respectively over the same period last year.

From January to March this year, 220 million pairs of leather shoes exported by China's leather shoes enterprises above Designated Size amounted to $2 billion 40 million, up 4.6% and 9.1% respectively from the same period last year, and 3 million 500 thousand pairs of imports, amounting to 123 million US dollars, down 8.6% and 3.1% respectively over the same period last year.

Over 3 million 270 thousand leather garments enterprises export leather garments, amounting to 168 million US dollars, up 35.1% and 35% respectively, and 24 thousand leather garments imported for the whole year, amounting to 6 million 980 thousand US dollars, up 22.3% and 31.3% respectively over the same period.

The export of luggage Enterprises above designated size was 3 billion 30 million US dollars, an increase of 15.4% over the same period, and imports of US $186 million, an increase of 50.7% over the same period last year.

From January 2010 to June, the total industrial output value of China's leather, fur and products enterprises above Designated Size reached 325 billion 500 million yuan, an increase of 25.4% over the same period last year, and the rate of increase was 18.2 percentage points faster than that of the same period last year.

These data show that China's leather industry's overall recovery and growth rate is inevitable.

Su Chaoying, vice chairman and Secretary General of China Leather Association, predicted that leather and shoemaking industry will have great potential for development in China in the next 10 to 20 years. The industry is most likely to shift to neighboring countries in China.

For example, he said that if the shoe industry was pferred to Vietnam, although Vietnam had strong production capacity, Vietnam and China could not compare it with the comprehensive cost of industry matching, logistics and distribution, labor quality and efficiency.

Therefore, it can be said that the leather industry has a bright future in China. With the adjustment of industrial structure, the construction of tannery parks and the joint efforts of all leather people, the prospects of leather industry will be better and better.

The most important thing is to adjust the structure and plan the long-term brand building.

The Shanghai Consumer Protection Committee recently conducted a comparative test of leather shoes in the circulation area of the city and announced the results of the inspection.

The 29 samples were purchased at random from 8 large shopping malls, including 5 pairs of men's shoes and 24 pairs of women's shoes, ranging from 239 yuan to 719 yuan, and the locations were related to Shanghai, Zhejiang, Jiangsu, Guangdong and other places.

After testing, 16 of the standard pairs did not meet the standard 13 pairs, and the coincidence rate was only 55.17%.

The test mainly tested the sensory quality of leather shoes, the peel strength of the bottom, the folding resistance of the shoes, the wear resistance of the outer bottom, the heel binding force, the hardness of the bottom heel, the hardness of the hooks, the bending rigidity and the marking of the hooks. The standard rate was only 55.17%. 9.

This data shows that there are still many problems in China's footwear industry, and the quality system is also not perfect.

As a labor-intensive industry, the development of leather industry is mainly based on low cost expansion, and has gone through a extensive development road of quantity expansion.

With the rapid development of China's national economy, people's income level has been significantly improved, the era of cheap labor has passed, and the comparative advantage of labor force has been shrinking, which has begun to affect the development of enterprises in the industry.

In recent years, labor costs and raw material costs have been increasing, and labor shortages frequently occurred everywhere, forcing the leather industry to speed up the adjustment of product mix and gradually develop an intensive development path.

After experiencing multiple exits, such as export disruption, industry shuffling and strong foreign brands, more and more enterprises are beginning to realize the importance of brand names, such as BELLE, Kangnai, Anta, PEAK and so on. Long term brand building and continuous marketing innovation enable these enterprises to remain invincible in competition.

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The heat of summer gradually dissipated, and Zhang boss of Shanghai most shoe city sighed: "the weather is cool, people dare to go out shopping."

The bustling scene in front of every shoe town on the xuntu road reappears, and customers who come to buy shoes come in an endless stream. Before and after the shoe cart goes up and down, all the scenes suggest that the business of autumn in shoe city is coming.

Although the sandals Market in Shanghai this summer looks like that, it is still not as bad as the summer heat. However, overall, after the financial crisis, the recovery of China's leather industry has become an inevitable trend. Many shoe makers are still full of confidence: "no matter what the economic situation is, people always wear shoes, which are necessities of life, and the cold market of shoes is only temporary."

Mr. Zhou, a businessman in shoe city, admitted that "sandals are not selling well in summer, but the wholesales in autumn are good. The wholesale of autumn shoes has just started and there have been many orders."

The following is the data from the China Leather Association: in the first quarter of this year, China's finished leather and semi-finished products exported 8000 tons, amounting to 70 million 460 thousand US dollars, up 99.3% and 87.5% respectively from the same period last year, and 202 thousand tons of imports, amounting to 765 million US dollars, up 32.1% and 38.5% respectively over the same period last year.

From January to March this year, 220 million pairs of leather shoes exported by China's leather shoes enterprises above Designated Size amounted to $2 billion 40 million, up 4.6% and 9.1% respectively from the same period last year, and 3 million 500 thousand pairs of imports, amounting to 123 million US dollars, down 8.6% and 3.1% respectively over the same period last year.

Over 3 million 270 thousand leather garments enterprises export leather garments, amounting to 168 million US dollars, up 35.1% and 35% respectively, and 24 thousand leather garments imported for the whole year, amounting to 6 million 980 thousand US dollars, up 22.3% and 31.3% respectively over the same period.

The export of luggage Enterprises above designated size was 3 billion 30 million US dollars, an increase of 15.4% over the same period, and imports of US $186 million, an increase of 50.7% over the same period last year.

From January 2010 to June, the total industrial output value of China's leather, fur and products enterprises above Designated Size reached 325 billion 500 million yuan, an increase of 25.4% over the same period last year, and the rate of increase was 18.2 percentage points faster than that of the same period last year.

These data show that China's leather industry's overall recovery and growth rate is inevitable.

Su Chaoying, vice chairman and Secretary General of China Leather Association, predicted that leather and shoemaking industry will have great potential for development in China in the next 10 to 20 years. The industry is most likely to shift to neighboring countries in China.

For example, he said that if the shoe industry was pferred to Vietnam, although Vietnam had strong production capacity, Vietnam and China could not compare it with the comprehensive cost of industry matching, logistics and distribution, labor quality and efficiency.

Therefore, it can be said that the leather industry has a bright future in China. With the adjustment of industrial structure, the construction of tannery parks and the joint efforts of all leather people, the prospects of leather industry will be better and better.

The most important thing is to adjust the structure and plan the long-term brand building.

The Shanghai Consumer Protection Committee recently conducted a comparative test of leather shoes in the circulation area of the city and announced the results of the inspection.

The 29 samples were purchased at random from 8 large shopping malls, including 5 pairs of men's shoes and 24 pairs of women's shoes, ranging from 239 yuan to 719 yuan, and the locations were related to Shanghai, Zhejiang, Jiangsu, Guangdong and other places.

After testing, 16 of the standard pairs did not meet the standard 13 pairs, and the coincidence rate was only 55.17%.

The test mainly tested the sensory quality of leather shoes, the peel strength of the bottom, the folding resistance of the shoes, the wear resistance of the outer bottom, the heel binding force, the hardness of the bottom heel, the hardness of the hooks, the bending rigidity and the marking of the hooks. The standard rate was only 55.17%. 9.

This data shows that there are still many problems in China's footwear industry, and the quality system is also not perfect.

As a labor-intensive industry, the development of leather industry is mainly based on low cost expansion, and has gone through a extensive development road of quantity expansion.

With the rapid development of China's national economy, people's income level has been significantly improved, the era of cheap labor has passed, and the comparative advantage of labor force has been shrinking, which has begun to affect the development of enterprises in the industry.

In recent years, labor costs and raw material costs have been increasing, and labor shortages frequently occurred everywhere, forcing the leather industry to speed up the adjustment of product mix and gradually develop an intensive development path.

After experiencing multiple exits, such as export disruption, industry shuffling and strong foreign brands, more and more enterprises are beginning to realize the importance of brand names, such as BELLE, Kangnai, Anta, PEAK and so on. Long term brand building and continuous marketing innovation enable these enterprises to remain invincible in competition.