Deciphering Shanshan'S Pnational Strategy: The Top Five Hundred In The Target World

"Our next goal is to put

To become a multinational company.

Zheng Yonggang, chairman of the board of directors of Shanshan Klc Holdings Ltd.

In 1999, Shanshan headquarters moved to Shanghai, which was known as the first year of the Chinese fir.

10 years later, a series of beautiful international movements of Shan Shan made people understand that everything was prepared for internationalization.

In 2009, the international action of Chinese fir was frequent: in February, Shanshan Group and the world's largest

Vendors and the world's top five hundred enterprises, Japan's Itochu trading company, signed a comprehensive cooperation agreement. The latter took 10 billion yen (about 750 million yuan) from real gold and silver, and won 28% of the Shanshan Group.

In May, we signed a framework cooperation agreement with the company on the nickel cobalt mine project. The two sides will establish a joint venture company in Australia, Sugi Sugi 70%.

In July, the Ningbo orter project, which was jointly developed by Shanshan Group and Japan's Mitsui realty Co., Ltd. and Itochu Commercial Co., Ltd., started construction.

In February of this year, Shanshan and Toto Industries Co., Ltd. signed a memorandum on the manufacture of cathode materials for lithium batteries to further promote the development of lithium battery materials industry.

After more than 10 years of brewing, Shanshan is getting closer and closer to "multinational enterprises".

There is a "small UN" in the Ningbo industrial area.

On the middle of Yunlin road in Ningbo, we can see France, Italy, Japan and many other national flags flying in the wind. Yes, that's the Ningbo Shanshan fashion industrial park.

Ningbo is not a

In cities, street alleys rarely go out.

Shan Shan fashion industrial park is like the small United Nations of this city, and the international brand is only a short distance from the local brand.

A Zhang Yang face is standing shoulder to shoulder with the local clothing brand.

"We now have 22 brands."

Zheng Yonggang was proud of his face. He could not count his hands. "I have 10 thousand and 5 of this suit. Many people do not know that it is produced by Chinese fir."

"The French brand we have made has reached the top level in the world. The price of each brand can be sold to 8000 yuan, and the price of the Chinese fir suit has reached the top level, but the price is 2000 yuan. We want to knock out the Chinese fir, but people's consumption psychology is not acceptable, and the culture has left the brand's stalls."

Clothing must have a completely new concept, perspective and operation concept, so as to enter the "internationalization" development mode.

"Only when you participate in the design and operation of the world brand will you be able to raise the local brand and then go abroad, otherwise it will be empty talk."

MarcoAzzali, the first "ocean face" of Shan Shan's "multi brand and internationalization strategy" is one of the famous men's brands of GRUPPO FORALL, Italy.

The Italy Rao group, together with the Japanese Itochu Commercial Association and the Shanshan Group, founded the Ningbo Jeeich (JAC) Garments Co., Ltd., in addition to the European market, production and sales.

Brand.

LeCoq Sportif (Le Ke Ke), we are familiar with the "big rooster", is the Shan Shan clothing brand "dream team" in a member.

Shan Shan is a holding company of Le Ke Ke, can intervene in the research and development stage.

Under the overall design concept, Chinese designers have begun to design 50% of products.

Don't think Shanshan is just an agent.

Zheng Yonggang's goal is very clear. If we only make money, we won't take many brand lines. "We want to set up a joint venture and hold it."

Zheng Yonggang said that many Zhejiang enterprises went abroad to buy, but few were successful. You could acquire his technology, equipment and even workers, but could not buy the local culture.

"Cultural differences can not be avoided. Only the interests of the community, we will sit down slowly."

It is understood that at present, only half of the clothing of Shanshan Group is produced by its own factories, and 30% of them are made in other factories in China, and another 20% are processed abroad, including Japan, Korea and Italy.

In Shanshan Group, there is no barrier to communication between different brands, and there is no need to worry about brand internal friction.

In 2009, the international action of Chinese fir was frequent: in February, Shanshan Group and the world's largest

Vendors and the world's top five hundred enterprises, Japan's Itochu trading company, signed a comprehensive cooperation agreement. The latter took 10 billion yen (about 750 million yuan) from real gold and silver, and won 28% of the Shanshan Group.

In May, we signed a framework cooperation agreement with the company on the nickel cobalt mine project. The two sides will establish a joint venture company in Australia, Sugi Sugi 70%.

In July, the Ningbo orter project, which was jointly developed by Shanshan Group and Japan's Mitsui realty Co., Ltd. and Itochu Commercial Co., Ltd., started construction.

In February of this year, Shanshan and Toto Industries Co., Ltd. signed a memorandum on the manufacture of cathode materials for lithium batteries to further promote the development of lithium battery materials industry.

After more than 10 years of brewing, Shanshan is getting closer and closer to "multinational enterprises".

There is a "small UN" in the Ningbo industrial area.

Wang Chun Industrial Park, Yunlin Road, Ningbo, is far from France.

The national flag of Japan and other national flags are dancing in the wind. Yes, that's the Ningbo Shanshan fashion industrial park.

Ningbo is not a cosmopolitan city. Street alleys rarely go out.

Shan Shan fashion industrial park is like the small United Nations of this city, and the international brand is only a short distance from the local brand.

A Zhang Yang face is standing shoulder to shoulder with the local clothing brand.

"We now have 22 brands."

Zheng Yonggang was proud of his face. He could not count his hands. "I have 10 thousand and 5 of this suit. Many people do not know that it is produced by Chinese fir."

"The French brand we have made has reached the top level in the world. The price of each brand can be sold to 8000 yuan, and the price of the Chinese fir suit has reached the top level, but the price is 2000 yuan. We want to knock out the Chinese fir, but people's consumption psychology is not acceptable, and the culture has left the brand's stalls."

Clothing must have a completely new concept, perspective and operation concept, so as to enter the "internationalization" development mode.

"Only myself."

After running the world brand, it is possible to improve local brands and then go abroad, otherwise they are empty words.

MarcoAzzali, the first "ocean face" of Shan Shan's "multi brand and internationalization strategy" is one of the famous men's brands of GRUPPO FORALL, Italy.

The Italy Rao group, together with the Japanese Itochu Commercial Association and the Shanshan Group, founded the Ningbo Jeeich (JAC) Garments Limited company, which produces and sells MarcoAzzali brand in addition to the European market.

LeCoq Sportif (Le Ke Ke), we are familiar with the "big rooster", is the Shan Shan clothing brand "dream team" in a member.

Shan Shan is a holding company of Le Ke Ke, can intervene in the research and development stage.

Under the overall design concept, Chinese designers have begun to design 50% of products.

Don't think Shanshan is just an agent.

Zheng Yonggang's goal is very clear. If we only make money, we won't take many brand lines. "We want to set up a joint venture and hold it."

Zheng Yonggang said that many Zhejiang enterprises went abroad to buy, but few were successful. You could acquire his technology, equipment and even workers, but could not buy the local culture.

"Cultural differences can not be avoided. Only the interests of the community, we will sit down slowly."

It is understood that at present, only half of the clothing of Shanshan Group is produced by its own factories, and 30% of them are made in other factories in China, and another 20% are processed abroad, including Japan, Korea and Italy.

In Shanshan Group, there is no barrier to communication between different brands, and there is no need to worry about brand internal friction.

Target: top 500 enterprises in the world

"Today's top 500 companies in the world do not have an enterprise to do.

Almost all of the 500 strong new generation enterprises, which are the main businesses in recent years, have developed high-tech.

Zheng Yonggang knew his goal very well. As for the way, he chose lithium battery materials.

In February this year, Sugisugi Toda Industrial Co. and Itochu Commercial Co. signed a memorandum on the manufacture of cathode materials for lithium batteries.

Toda's cathode material accounts for about 6% of the world's market share. Many technologies are internationally leading. Although Shanshan is currently the largest supplier of lithium battery cathode materials in China, it wants to be the boss of lithium batteries and has to layout with an international perspective.

"Ten years ago, when we had no customers, we invested 80 million in the research of lithium battery raw materials, and moved the whole research institute from the north to Shanghai to live and work in peace and contentment."

Say.

"I want to be the world's largest supplier of comprehensive materials for lithium-ion batteries.

Once we break through, we will supply the power battery for the future automotive industry revolution.

This is my dream. This is an explosive revolution. "

Zheng Yonggang said.

The anode material of lithium ion battery has become the starting point for the growth of "Shan Shan". After that, sequanas have successively entered the cathode materials for lithium ion batteries and the upstream nickel cobalt ore industry.

With the development of new energy industry, lithium-ion batteries and related industries have once again become the basis for the diversification of Chinese fir.

Reporter's notes

In the development of Shanshan, there is a familiar name, Itochu Commercial Co., Ltd., which ranked 322nd in the world top 500 in 2008.

In February last year, Itochu Commercial Co. announced 16 acquisition of 28% stake in Shanshan Group.

In 2001, the first "foreign face" in the international strategic layout of Shan Shan.

Settled in Shanshan, it is the Japanese Itochu Commercial Association.

In the 10 years of international operation, Shan Shan firmly attached to the Itochu commercial society and started the first whistle of a multinational company by sea.

For the debate on pluralism and professionalism, Zheng Yonggang feels that this is not a problem. Although he seems to be undertaking a diversified career, he has always been a professional person for himself.

Unlike most enterprises, the internationalization of the Chinese fir has gone out of its own mode. After the test, the prospect is very bright.

There is no textbook in internationalization. As a forerunner, we have today's achievements.

Deserves applause.

30 new multinational companies in Zhejiang

Recently, Volvo bought Geely to become a multinational company in the automotive field.

In fact, in recent years, Zhejiang enterprises frequently launch overseas "bottom up action" is not few, and the number of multinational companies is increasing rapidly.

Fang Gang, economist at the fourth quarter of 2009, pointed out that in the post crisis era, the world economy will be five important.

The important point is that, with the international financial crisis as the watershed, a number of Chinese enterprises are beginning to pform into multinational corporations.

According to the data released by the Zhejiang Provincial Department of Commerce, 30 enterprises approved by overseas mergers and acquisitions in Zhejiang province last year, with a total investment of US $335 million, are mainly concentrated in textile, clothing, chemical, household appliances and other industries.

The director of the external affairs department of the Commerce Department said that many overseas mergers and acquisitions were achieved through reinvestment of registered overseas destination companies, and did not come into the statistical system. Therefore, the actual number of overseas mergers and acquisitions of Zhejiang enterprises is more substantial than that of statistics.

That is to say, at least 30 new multinational companies were born in Zhejiang this year.

Authoritative interview

Cross the threshold more need to repair the internal work

"Not a foreign entity is called a multinational company. In real sense, a multinational company has to look at whether the brand is internationalized and whether the human resources are internationalized, in addition to capital."

Wang Shuguang, executive director of the Zhejiang Business Research Association, said that Geely's acquisition of Volvo could only be a substantive step towards the multinational companies. Only when the operation was successful, could it enter into the situation of sustainable development.

In February of this year, Ningbo Yun Sheng (600366, stock bar) purchased 79.13% stake in Nikko motor at a total price of 1 billion 170 million yen (equivalent to RMB 92 million yuan).

Like this, foreign acquisitions of peers, with a large number of snacks in Zhejiang, Wang Shuguang feels that Zhejiang's private enterprises have entered the "entry-level" of pnational corporations. After 10~20, there will be a list of multinational companies and even the world's top 500 companies with Zhejiang origin enterprises.

"This is the inevitability of enterprise development. Enterprises must have

The vision and strategy can integrate global resources for our own use, so that we can quickly enter the ranks of pnational corporations.

In Wang Shuguang's view, the internal discipline of enterprises is more important than external performance.