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Buyer Mode Change: Why Is China'S Garment Industry Hard To Relax?

2010/10/21 10:14:00 71

Autumn washed away the heat of the heat, and for many

Chinese costumes

It may not be enough to appreciate the joy of autumn harvest.

A message from the other side of the Pacific broke their calmness: at the end of September the United States House of Representatives, through the "monetary reform promoting fair trade act", has been labeled as a free trade country, which would surprise the world to impose special tariffs on countries it believed to underestimate the exchange rate of its currency.

On the other hand, President Obama signed a bill to empower 800 kinds of man-made fiber products.

product

Import tariffs, to stimulate the manufacturing industry in the United States, want to return to the stage of production power.

This is a wonderful layout. The United States has the advantage of capital in playing the exchange rate war in the world, starting the industrial revitalization plan with one hand, and restarting the curtain of industrial revival.

Obviously, in today's globalization, China is unavoidably or actively or passively involved.

On the day the United States adopted the "monetary reform to promote the fair trade act", the yuan reached a new high against the US dollar, and the biggest monthly gain since September.

We believe that the appreciation of the renminbi has become the trend of the times.

Over the past few decades, the Chinese mode of OEM processing based on cost advantages has also been increasingly tested by the market.

As we saw in the "black work", the black workers took up the battle, and Naga Naoi spread from the Pearl River Delta to the Yangtze River Delta.

Obviously, this is not a new round of industrial movement of enterprises, but a helpless choice of repeating the same mistakes.

We believe that these enterprises are facing not only huge legal risks, but also more importantly, Chinese enterprises are unable to allocate themselves in the mire of cost competition for a long time.

Once a friend of the United States has kindly reminded China, how can the laborers without noble temperament produce the gorgeous clothes that the nobility enjoy? Indeed, the shortage of talents, including labor, including design, marketing and display, has become the biggest obstacle to the upgrading of China's garment industry.

A talent revolution has arrived.

after

financial crisis

Baptism, many enterprises are facing the pressure of inventory.

Generally speaking, enterprises often create, design, produce, and distribute products in the market.

But how to adapt to the market and how to meet the needs of consumers, especially in the increasingly obvious personalized consumption, designers can not adapt to the needs of consumers perfectly.

So some enterprises quoted buyers.

These buyers have the natural market sense of smell, purchase according to market demand, and integrate various links such as market, design, retail and so on.

However, the pformation of the buyer model is not easy for China, a big manufacturing country.

The first is the change of the concept of business owners. Only when business owners realize the importance of buyers and trigger an internal reform of enterprise organization, can the pformation of the buying mode of enterprises be realized.

Similarly, "talent management" has explored the relevant links of modularized management of talents, and "talent is the source of industrial upgrading power". It has proposed a talent training mode to explore the combination of talents and designers in schools and enterprises.

In fact, many attempts have begun, and there has been an innovation boom.

Guangzhou department stores are surging "breaking up the tide"; the domestic sports brand speeds up the "encircling the cities in the countryside"; the fans are "poisoned", and the netizens enthusiastically surrender their experience; the IBAC, who is trying harder, no longer simply introduces the brand, but tries to "Sinicization" in China, all of which come from the power of talents.

Haier boss Zhang Ruimin once said that their first customers are not consumers, but employees.

Because employees are the biggest driving force for service consumption.

Therefore, the first thing we should do is to serve our first God well.

That's our staff.