Happy Wolf "Brilliant, Wonderful" 2011 Spring Summer New Product Show Up
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Happy Wolf
The 2011 spring and summer new product conference, featuring the theme of "brilliant and brilliant", was held in Jinjiang, Fujian, China's brand capital.
At this press conference, the wolf again showed the difference.
Wolf culture
No matter what it means.
Walking show
It shows a breakthrough in the routine; the unique personal life clothing shows the confidence of successful breakout; the brilliant professional sports department makes everyone see the deep shoe culture of the wolf.
Through the understanding of the current trend culture
Brand characteristics
In the process of mining, the wolves put forward four new ideas, namely, "fashion, self glory, health, and Sport". They interpreted the core cultural value of the brand, and a clear positioning would be the basis for the difference between the wolf and the wolf.
CEO Ding Pengpeng is optimistic about the development of brand at this stage.
It is reported that in the past two years, the wolf has created new opportunities and space for the brand development through strengthening the internal and external construction of the enterprise itself.
Especially after the listing, the wolf fully integrated the brand resources and impacted the Chinese sporting goods market with a brand new attitude. The expanding distribution network promoted the continuous rise of the market share.
According to the introduction, the new spring and summer products in 2011 are the core concepts of the "tide movement". They have launched four series of all-round sports, outdoor recreation, campus life and urban life, which mainly highlight the fashionable characteristics of the products and their healthy clothes. The unique style of the design will bring different personality experiences to consumers, and show the youthful vigor of the younger generation through multiple color combinations.
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