Beijing'S Clothing Consumption Will Continue To Grow Rapidly In The Second Half Of 2010.

2010/8/25 16:11:00 60

Recently, autumn and winter clothing was hosted by the Beijing Municipal Commerce Commission.

Consumption trend

At the forum, officials from several large commercial enterprises, including Yansha mall, Xidan shopping center and contemporary shopping mall, said that

Low carbon consumption

Gradually leading to the trend of consumer buying, while driving the second half of Beijing clothing consumption continues to grow rapidly.

Data show that this year 1~6 months, Beijing

Wearing class

Retail sales amounted to 26 billion 780 million yuan, an increase of 13.7% over the same period last year.

At the same time, the consumption expenditure of Beijing residents for clothing is higher than that of other commodities, which increased by 13.9% over the first half of last year, 3 percentage points higher than that of the same period.

According to statistics, Beijing residents now spend about 11% of their daily expenses.

"Nationally speaking, Beijing residents are more concerned about clothing brand and texture, so the high-end clothing market is relatively mature."

Kuang Zhenxing, vice president of contemporary shopping mall, said the survey shows that in the second half of this year, purity will become the most popular keyword for consumers. Low carbon textiles like pure cotton, pure hemp, pure silk and other natural materials will become the first choice.

Because of the market characteristics of Beijing's clothing consumption brand and high-end market, Beijing merchants also avoided excessive losses due to the lack of spring climate in the first half of this year.

"A lot of big brands are sold throughout the country, and they can achieve regional adjustment in time. Part of the backlog of spring clothes goes to the second and three tier city stores, and it can still be a best seller this autumn."

A person in charge of Xidan shopping mall said.