Integrate Industry Chain Advantage Resources &Nbsp; Create Shoe Material Independent Brand.

August 23rd, after 20 years of development, shoemaking industry chain "Behind the scenes heroes" Shoe material Suppliers are also gradually improving in perfecting the whole shoe industry chain. They are no longer simply supplying materials. They are leading the fashion trend from the source, and even with the finished shoes brand, from the perspective of consumers, they jointly develop materials with selling points, which is a highlight for brand shoe companies to promote brands. brand Additional value, at the same time, began to focus on their brand building.

China is the largest shoe producing country and exporter in the world. The reason why she became the largest footwear manufacturing base in the world comes from her complete shoe industry chain. It also stems from the fact that she has not only the finished shoe brand, but also the middle shoe material brand. Peng Tai shoe material, which has been engaged in shoe sole production for 8 years, is one of the typical representatives of shoe sole production. The whole industry chain of developing and producing sports shoes, casual shoes and skateboards and shoes has to be amazed by the industry. In addition, now Peng Tai has EVA fired 12 sets of machines, forming 6 production lines, the daily output of more than 50 thousand pairs of large capacity are laid out a solid foundation for supporting the production of finished shoes.

The shoe industry in Wenling is in the middle and low end of the sales market, and its brand lacks. The profit space has been very narrow. In the many unfavorable factors of the footwear industry, improving the added value of the product, creating its own brand and expanding profits have become a top priority for the shoe industry. In this regard, Peng Tai shoe material manager Zhou has a deep understanding that he thinks: "the development of enterprises must have a good brand awareness, so that they can continue to move forward. In terms of brand promotion, we will promote the professional network channels of Peng Tai shoe materials, and actively participate in large-scale exhibitions."

To be specialized, fine and meticulous to achieve specialization, at the same time, the majority of shoe suppliers are no longer simple. Shoe enterprises What to provide, but to turn the passive into the initiative, and in turn lead to the trend of shoe materials.

As we all know, for a long time, the development and design of domestic shoe products can only follow the steps of international brands. Most leather suppliers are mainly matched with shoe factories. If the domestic brand shoes really want to integrate with the international market, the shoe supplier will inevitably lead to the trend of popularity at the source. Therefore, it is particularly important to collect first-hand popular information, understand the latest market demand, and develop shoes with leading quality. Mr. Xue Jianyong, marketing director of Huachang leather, said that compared with shoes produced in Fujian, Wenzhou and other places, Wenling shoes have the advantages of low cost, low price and variety of products. However, under the current economic situation, the footwear industry is facing the impact of rising raw materials, rising labor costs, the export situation is not optimistic, and the state's macroeconomic regulation and control. The footwear industry in Wenling is generally aware that improving the quality and creating brand is the way out for the shoe industry to go out of the trough, so that energetic and powerful enterprises have the opportunity to integrate and gather together.