Swedish Fashion Chain Hennes&Nbsp, &Mauritz Sales Rose 21% Year-On-Year.

For specific sales data, H&M has not been released.

It is reported that in April this year, H&M released the first quarter earnings report, the company's net profit rose 45% over the same period last year, 2 billion 600 million kronor increased to 3 billion 700 million kronor (US $511 million).

As the second largest fashion retailer in Europe, H&M has deducted the value added tax, and its quarterly sales increased from 23 billion 300 million kronor in the same period last year to 24 billion 800 million kronor, an increase of 7% over the same period last year.

According to local currency, the company's sales increased by 13% this quarter, but if the new stores were excluded, the sales increased by only 2% this quarter.

The gross profit margin of the company increased from 56.6% in the same period last year to 61.9%, higher than analysts expected.

As of this year

In February, the company owned

It is understood that H&M is a family business founded by Erling Persson (ErlingPersson) in 1947. Its current CEO is Carle, Erling Persson's great grandson Carle.

He succeeded Rolf Erickson, RolfEriksen, who was retiring from H&M in July 1, 2008.

At present, with good development momentum, H&M is only the third largest fashion chain store in the world, behind the United States' GAAP group and Spain's Inditex group.

At present, from designer Karl Lagerfeld (KarlLagerfeld) to Sonia Rykiel, H&M company has worked with it.

H&M has also set up a more distinctive posture in the fashion industry with these design series, and has led a new business model to become the leader in the fashion industry.