Break The Traditional &Nbsp; Be The First Person To Eat Crabs In The Shoe Industry.

August 16th, "grateful heart, thank you..."

Last night, a huge Hua Lun

In order to be grateful, Chen Xiaosong, head of Shenzhen head office and Ye Weimao, head of Hunan sales headquarters, flew to Chengdu specially. They are not only peers, colleagues, but also "allies" and "comrades in arms".

A year ago, they were only agents of a brand shoe industry in Wenzhou. Under the environment of "homogenization" of local shoe brands, several people joined hands to create a company and set up their own brand, Warren Pang Sai, to become the first "crabs" in the local shoe industry.

From one agent to another, only a year has passed, and the annual turnover has increased by 36.7%.

Liu Yunjia said: "a year ago, we crossed the river by feeling the stones. After a year, we had confidence to take off."

Finding new ideas

Agents "defection"

A few years ago, Liu Yunjia and others were making changes.

He introduced that before and after 2008, the quality and price of most footwear brands in Wenzhou, whether they were products or products, all appeared "homogenization". "The quality is almost the same, the style is almost the same, the price is almost the same, there is no difference, no competition, it seems to be in a dead end."

A pair of cheap shoes often go through brand agents, dealers at all levels, retailers, and finally to consumers, although the price has doubled, but as the biggest agent, it can earn very little.

"Why not omit the intermediate links and make their own brands?" in order to seek breakthroughs, Liu Yunjia and Hunan and Yunnan two regions of the agents hit it off. Several people joined forces to abandon the old brand that had been acting for many years, set up a company to become a shareholder, and began to run their own new brand.

In May 28, 2009, Shenzhen Warren Bong Sai Shoes Co., Ltd. was established and began operation in August 1st.

In order to be assured of product price, quality, style and service, they did a lot of preparations before they did business. They not only investigated the market in all parts of the country, but also set up their own design team in Guangzhou, Wenzhou and Chengdu, and set up a special design and development department.

"To create an excellent brand, we must absorb the growth of people and form their own characteristics."

Chen Xiaosong, chairman of the company, said that at the beginning of the brand building, the brand was "creating a noble, graceful and quality win brand in the shoe city".

break tradition

Warren Bang Sai "born in the air"

Warren Bong's "born out of the world" caused a great stir in the shoe industry of Wenzhou. The agent "defected" and fired the "big boss" squid. The news spread rapidly in the industry. Liu Yunjia and others also became the first batch of "crab eating people" in the industry. Some people suspect that some people appreciate it, others do not think it good, and others call them "rebels".

For a while, a few shareholders are worried. What will the future be?

"Many people do not understand that we are too risky."

Liu Yunjia said that at the very beginning, there was something "empty" in the mind. If the success was achieved, it would become an industry representative. If it did not succeed, it would become a "martyr" of the industry. Is it to do or not to do it? Finally, several people decided to stick to their head and stick to it. "Doing business also requires courage, and a spirit of fighting and daring to challenge."

Ye Weimao, general manager of Hunan sales headquarters, admitted that in the past decade or so, the rapid development of the industry and the subsequent stagnation have been the courage to break through. "As the boss of the enterprise and the manager of the enterprise, we must have a forward-looking thinking and passivity will be destroyed and eliminated."

Reporters can still find online a year ago Wenzhou netizens posted this forum in the forum. "Although it is not yet possible to judge whether the Warren Bang brand is successful, their actions have been included in the history of Wenzhou footwear industry. Whether they are heroes or bandits will be conclusive in the future, but I believe they are the revolutionaries of China's footwear industry."

Many consumers said that if the distributor had his own strength and ability, it would be reasonable to create his own brand.

Next 3 years

Sales headquarters is distributed throughout the country.

Over the past year, Warren Bong is known by more and more consumers.

"Because of having their own brand, manufacturers and consumers have omitted the brand agents link, and the goods that reach the consumers will only get closer to the cost."

Liu Yunjia introduced that, from last August 1st, the sales in 3 regions of Sichuan, Yunnan and Hunan increased by 36.7% compared with the previous year. In July 31st this year, the brand has more than 400 stores in various provinces and cities nationwide, and has initially formed a larger coverage of the terminal network.

Next, we will accelerate the pace of entering the national market. We expect to increase sales headquarters in 10 to 15 regions nationwide in the next 3 years, and the total sales will reach 700 million yuan.

"The business mode under the market economy should be a mutually beneficial and win-win cooperation mode. The scientific distribution mode of wealth is what Warren Bong has done to build up the connection between the brand and the distributors, between the manufacturers and the consumers, and to minimize the intermediate links."

Several shareholders have indicated that only from the number of Sichuan customers participating in the fraternity, we can see that customers are very recognized about the brand's market environment. This new brand development and sales mode can bring more profit margins to customers.

This fraternity is the first big gathering since the establishment of the company. It is not only a summary of the development of the enterprise over the past year, but also a response from a number of "allies" to the company over the past year. It is also a gratitude to the employees and customers of the enterprise. "We will go on this road without hesitation and have confidence to do well."

Liu Yunjia said that if last year was "Metamorphosis", then this year was the "take-off" of Warren bang.