China'S Top Ten Underwear Brands: Snow Bamboo Fashion Underwear Fashion

At present, the snow bamboo brand of Jiangsu new snow bamboo international garments Co., Ltd. has become the leader in the field of fashion underwear. The snow bamboo brand was born in 1991. Chairman Shi Jianzhen started with a sewing machine and started the road of self production and self marketing. After unremitting efforts, the snow bamboo brand was awarded the title of the national quality reputation product in 1996. Since then, Shi Jianzhen has sprouted a new idea: not only do simple business, but also cast snow bamboo into China and even the world's top brand of underwear.

In 2003, snow bamboo international hired Taiwan film star Ruby Lin as the spokesperson of the brand image. It perfectly integrated the comfortable and natural features of miss Ruby Lin's pure and beautiful snow bamboo underwear, so that the popularity and reputation of snow bamboo brand improved rapidly. In 2004, snow bamboo international raised the grand goal of "creating the first brand of Chinese fashion underwear". The snow bamboo underwear went out of the traditional underwear's R & D, production and marketing mode, and began the new development of snow bamboo international fashion underwear.

As an advocate of the "fashion underwear" in the industry, snow bamboo has completely escaped the traditional concept of underwear in its design concept, but is paying more and more attention to the comfort and beauty from inside and outside, showing the personal style and taste through the display of underwear. Snow bamboo brand seize the market opportunity, the first put forward new ideas of fashion underwear research and development, advocate underwear wear new concept of consumption. For example, the choice of environmental protection and comfort on underwear fabric, and the functional requirements of skin care, skin care, body shaping and body beauty, and the use of lace, chiffon, acrylic, etc. to create the underwear function of fashion underwear.

Since 2003, the snow bamboo brand has been evaluated by the China Federation of Commerce for the seven strong brand of China's underwear industry in the past ten years. The snow bamboo brand was awarded the title of Chinese famous brand product in 2007, and won the prestige of China's famous trademark in 2009. The acquisition of numerous honors has encouraged higher demands of snow bamboo: the snow bamboo brand must take the fashion underwear route more and more steadily, so as to realize the benchmark goal of snow bamboo in fashion underwear industry. At the same time, the new product development idea is also sprouting up. Shi Jianzhen wants to win the women's wear industry on the basis of stabilizing snow bamboo underwear.