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Foreign Trade Shoe Enterprises Order Quantity Innovation High Depends On Improving Technical Content.

2010/7/28 9:55:00 32

Order Enhancement Technology

Zhejiang's foreign trade carriages are running faster and faster than the whole country.

According to the latest data, the national export growth in May reached 48.5%, a record high this year. Zhejiang's exports in May amounted to US $15 billion 790 million, up 57.2% over the same period last year.


"Those enterprises who rely on tax rebates to eat meals are sad days."

In mid July, another batch of products had to be refunded, and Yao Weiping, vice president of Zhejiang HOLLEY International Development Co., left this sentence to reporters in QQ.


In the first half of the year, Zhejiang's foreign trade surged in. From the figures, there was a rebound factor between the bottom and the foreign trade.

Behind this outstanding pcript of foreign trade, what we see is a new force that has become the driving force for the wave to move forward in a complex environment.


According to convention, every year 5~7 month is the peak period of summer vacation for Wenzhou shoe enterprises, but in the production workshop of Kangnai group in Wenzhou, this summer vacation operation is much more than usual.

"This year, several American lists have been made."

Kangnai Group International Trade Department Wu Liming said.


Wu Liming's "big list" is a number of new customers who have recently jumped out this year. The famous American leisure brands Levis and the American luxury car Cadillac and so on have a large number of orders, and are very stable. Before such a list will fall into the Taiwanese capital and Hong Kong funded enterprises in Dongguan, Guangdong, but this year they are in Wenzhou shoe companies.


In 2008, in the financial crisis, many Taiwanese and Hong Kong funded enterprises in Dongguan, Guangdong were withdrawn from the mainland.

International big names began to deal with enterprises in Zhejiang. Many shoe manufacturers in Wenzhou have their own brands, and domestic sales channels are also good, and production workers and technical equipment are strong.


Several big American brands are looking for Kangnai.

Wu Liming said that Kangnai had always exported to Europe, and anti-dumping in recent years was also very fierce. This time the US market came to the door to make them surprised and surprised.


Since the second half of last year, Kangnai has always ushered in the inspection team.

Four thousand or five thousand, the staff would catch a single person on the road and ask them nothing.


In the first half of this year, Kangnai's foreign trade grew by more than 50%.


Not only Kangnai, Wenzhou shoes enterprises this year's foreign trade orders are very gratifying, "several scale shoe enterprises growth is above 50%."

One industry insider disclosed that these enterprises have no exception, they attach great importance to quality.


In order to overcome high-end brands, Kangnai's pace of opening stores in the world has not slowed down.

In mid May of this year, AOKANG shoes Wenzhou officially married Italy's old shoe brand Wanli Wei.


Recently, Zhejiang inspection and Quarantine Bureau of a group of enterprises (light textile category) list, Wenzhou shoes and clothing enterprises accounted for 72, of which Wenzhou shoes enterprises accounted for 63, the proportion is as high as 88%, Wenzhou shoes enterprises quality awareness is evident.

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