How To Improve Marketing For Children'S Clothing Enterprises In The New Competitive Situation

In the face of increasingly competitive competition

However, with the introduction of NIKE, Ai Da Si and other international brands into China's children's wear market and other capital for the children's wear market, the domestic children's clothing enterprises will no longer be similar to their own water products, and will face more and more new competition with mature market operation experience and strong resources support.

What needs to arouse the concern of the major manufacturers is that the new round of competition is not simply reflected in the competition in price or manufacturing capacity, but also in the overall competition of the brand.

How can enterprises stand out in the new round of competition and how can they be in existence?

Supplement:

In fashion products consumption, after 80 has become a huge consumer group that is generally concerned by the industry. It is not only the backbone of China's fashion consumption trend, but also the weathervane of brand operation in the future.

Most of the post-80s generation, on the basis of economic sustainability, have a strong sense of active consumption and desire for consumption.

With the passage of time, the 80's generation will mature, have independent economic capacity, and even become managers or entrepreneurs, no longer rely on their parents to support the "children".

Even a lot of post-80s have become families and become parents.

They advocate "money is not saved, but earned", "money is earned to spend" and other consumer ideas.

Therefore, it is an undeniable fact that the post-1980s are the mainstay of China's fashion consumption.

After 80, as a rising consumer group, their consumption power, consumption consciousness and consumption discourse are deeply affecting the marketing strategy of many enterprises.

How to understand their consumption psychology and grasp the trend of development of the times is of great importance for any enterprise to seize the future market.

The most fundamental factor in the change of brand concept after 1980s is the change of marketing environment after 80's growth.

The change of individual growth environment is obvious, resulting in corresponding changes in their consumption psychology and consumption habits.

The difference, individuation and diversification of consumer demand make the post-1980s consumer's "emotional satisfaction" more important than the product's "functional value".

Almost every Post-80's young man has a unique personality.

However, one thing is common. They are very keen on brands while consuming, but they are extremely critical of brands.

In their minds, good brands need not only quality but also personalities. They should not only contain elements of fashion and fashion, but also have a long history. Advertisements for these brands must be eye-catching and packaging needs to be in place.

On the other hand, this group of consumers is not only pursuing brand but also brand loyalty. In their eyes, there are only two kinds of brands: "I like" and "I don't like".

It does not necessarily have clear purpose and practical significance, but is based on subjective preferences.

The toothpaste from morning, the clothes to be changed when going out, and what music to listen to on the road carries the unique and distinct assertion and individuality of this group.

Obviously, if we want to capture the 80 generation consumers completely and capture the attention of the new generation of consumers, it is far from enough to rely solely on the accumulation of the original brands. Clothing brand marketing must really change at the core of the post-1980s, dig deep into their consumption characteristics and personalization elements, and integrate these personalization elements with the brand appeal and product development of the enterprise, and strongly mold the personalized characteristics of the products and brands, create a spiritual fit and spiritual resonance with the young consumers, so as to create a brand atmosphere, strengthen the emotional communication and interaction with the post-80s consumers from many angles such as fashion, personality, fashion and self-worth, and give them more emotional satisfaction and emotional recognition.

At the same time, in the aspects of style, design, function and sales promotion, enterprises should seek new and different ideas and keep products fresh and fast. Only in this way, can brands be truly accepted and recognized by them.