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Burberry Luxury Brand Overall Sales Rose 30.6%

2010/7/23 14:04:00 57

Burberry Luxury Brands

Burberry is in good shape. The company announced the first quarter overall.

Sales volume

Up 30.6%, except Spain, all regions and sales channels increased by two digits.


Burberry said sales increased from 216 million to 282 million in the first quarter of June 30th, or 420 million dollars.


StaceyCartwright, chief financial officer of the company, admitted in an interview that sales of Burberry were weak during the same period last year.

In the market downturn, customers cut inventory, revenue grew by 8%, compared to other brands is not bad.

This 30.6% increase is quite high quality.


She said, "

brand

The advantage lies in the fact that the year-on-year sales of the original stores except the newly opened stores increased by 10%, and the sales of department stores exceeded our expectations.


  

Burberry

Sales in the UK, Italy, Germany, Hongkong and Taiwan are excellent.

However, the situation in the Americas market needs to be further explored. The sales volume of American stores is only one digit.


CEO AngelaAhrendts recently announced that the company plans to open 20 to 30 stores in the current financial year, mainly in the Americas and the Asia Pacific region.


In the first quarter, retail sales increased by 21%, wholesale sales increased by 36%, and affiliate sales increased by 51%.

The reason for the increase in sales is due to the delivery time, the logistics of goods and the improvement of the efficiency of the supply chain.


In addition to sales growth, profit growth has also shown a good trend due to reduced sales promotion activities.

The sales growth is mainly driven by large leather goods and handbags.


At present, Burberry has closed its factories in Spain.

And the performance of the Asian market is worth looking forward to.

Sales in Asia rose 27%, exceeding the expected level.

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