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Sounding The World Cup &Nbsp; Made In China Without Making Money.

2010/6/26 9:29:00 89

Manufacture


About 90% of the purpura comes from the small commodities market in Yiwu, Zhejiang.


The "purpura" produced in China has created a commercial myth in the history of the world cup. However, China's own limitations made it impossible for the men losing China to be the real winner in the world cup.


Purpura: Inspiration from African comics


Chinese toy dealers, based on the African indigenous music instruments used to drive baboons, have been criticized as a symbol of the world cup in South Africa. They are now being sold at speeds of two seconds per second around the world.


Wu Yijun, the owner of Zhejiang Ninghai Xi Ying Ji plastic stationery factory, presented his design blueprints to Xinhua reporters in 2001, claiming to be the father of the world cup.

In 2001, he saw a black cartoon with black songs and dances. He drew inspiration from the bamboo trumpet he had taken from the black hand, drew the blueprint, and spent seven days in making the mold, but no one was interested in the product at the Canton Fair and stationery exhibition.


Until last August, an African businessman found him through the Alibaba network business platform, negotiated 3 yuan RMB, and set up 1000 trial marketing first.

"It should be the first batch of plastic purpura sold to the world cup, and it is my only profitable order."

Wu Yijun said.


Orders exploded in January 2010.

By April, his factory had produced 1 million purpura.


As for the noise of the purpura, Wu Yijun said he was very helpless.

"When designing, the pipe is slender and loud, which matches the atmosphere of the stadium.

I didn't expect this sound to be so annoying when 80000 people were blowing together.


"We have developed a low noise purpura, with a whistle in it, but it can not be sold."

Wu Yijun said.


Factory owner: a loudspeaker only earns 10 Fen.


The factory price of a 60 centimetres of purpura in China is 0.3 yuan, or 2 yuan.

Traders from South Africa told Wu Yijun that the heady noise horn was snapped up at the world cup in South Africa at a price of 60 South African rand, or about 54 yuan.


For the overwhelming orders, Wu Yijun did not have enough production capacity, and orders were scattered to larger scale in Shantou, Guangdong.

Toy factory

It's easy to imitate. It's enough to open the mold for ten days.

Soon, many factories in China were able to produce the purpura at full capacity.


"A lot of manufacturers, traders began to lower prices, and finally the FOB price of China's products is basically 0.3 dollars."

Wu Yijun said.


"I earn 10 Fen per whore, and the workers earn 10 Fen."

Wu Yijun said, "I have worked overtime for half a year, and I will make 100 thousand yuan when the tax rebate goes down."


"The profit of circulation is hundreds of times of manufacturing."

A cadre in charge of industry in Xidian town said, "money has been made away by foreigners.

Low added value

The reality of manufacturing industry. "


He Zongjun, from Yunnan, works on the night shift in the injection factory. He works at 7 in the evening and leaves at 7 a.m.

He can produce more than 1000 purpura a day, and each purpura takes 1 cents.

According to statistics, the output value of China's export of purpura is around us $20 million, and its profit is 5%.


Economic experts:

Made in China

Meager profit


"While the whole world is enjoying cheap Chinese products, China has paid a heavy price. In addition to its meager processing profits, the environmental costs and the emotional costs of migrant workers are not reflected in the price of products."

Economist Luo Weidong, vice president of Zhejiang University, said.

The reason is that China's manufacturing still occupies the lowest profit margins in the global industrial chain.

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