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This Summer Clothing Consumption For New Recruit: Keyword Change "Quick Dry"

2010/6/9 13:42:00 53

Clothing

In summer, many people, especially those who like sports, are most afraid of the feeling of sticky clothes after sweating. Some functional clothing is highly praised by the market. "Fast drying" underwear can quickly evaporate sweat, and consumers are concerned by the superiority of fabrics.


Fast drying clothes, as the name suggests, are faster drying clothes. They do not absorb sweat, but pfer sweat quickly to the surface of clothes, evaporating sweat through air circulation, so as to achieve the purpose of quick drying. Generally, fast drying clothes are faster than cotton fabrics.

Especially when you are in the open air, fast drying pants can make you sweat fast after sweating and make your clothes uncomfortable.


Reporter in

Jinzhou City

A shopping mall learned that many outdoor brands and sports brands have launched fast drying fabric pants, and many brands have "fast drying" as a selling point for summer clothing sales.

The colors are mainly gray, green and black, and the price of each brand is fast. The price of a brand short sleeved women's fast dry T-shirt is over 100 yuan, and some brands can reach five hundred or six hundred yuan.


One sales

Outdoor brand

Many people in the industry say

Summer

I like wearing pure cotton clothes, and think that pure cotton sweaty and feel comfortable.

But in fact, the sweaty clothes of pure cotton fabrics are relatively strong in sweat absorption and sweating. Fast drying fabric pants can accelerate the evaporation rate of sweat by expanding the area as far as possible, so that the skin is dry and refreshing.

In outdoor environment, the rainproof and windproof properties also increase the applicability of clothing. Even when it rains, fast drying clothes can be quickly removed, so that the wearer will not get sick due to the temperature difference between the skin and the environment.

Many advantages of fabric make it more applied in the design of outdoor brand. With the increasing awareness of Jinzhou consumers on fast drying pants, sales of fast drying clothes gradually increased after summer.

"In autumn and winter, the price of quick dry T - shirts, fast dry pants and fast drying caps is relatively low in summer, compared with the fleece clothes and rush clothes. With many outdoor sports enthusiasts and indoor sports enthusiasts have the demand for functional clothing, the fast dried clothes have been particularly good since summer.

Some styles do not replenish the goods, and they sell the number and color in a few days.


In the interview, many consumers have great interest in this new clothing material.

Mr. Zhang, who weighs 100 kilograms, said that he was most afraid of the summer. He sweated when he moved. The sweat on his clothes did not like to dry. He was sticky on his body.

Listen to friends say that this kind of quick drying clothes, fabrics feel very thin, and sweating after the general dry T-shirt faster, it is very suitable for such a fat gentleman like him.

He bought a quick dry T-shirt at a brand store, and bought a quick dry trousers. The trousers were split design. When he was in the summer, he could tear down his trouser legs as shorts, and the cost of a pair of trousers was equal to two samples.

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