Jill Reached The "258 Sword Project".

On the morning of 17, the 2010 national marketing conference of Wenzhou Jidda Shoes Co., Ltd. opened the curtain. The chairman of the company, Yu Jinhua, made a work report entitled "striving for strength and making great efforts to achieve the new leap forward". The report clearly defined the marketing goal of Gil's new year's Eve to finish the "876 charge plan" and "258 sword project".

    　余进华称，去年6月，吉尔达开始实施声势浩大的金网工程，目的是为营销重心向终端下沉，使渠道扁平化，实现厂商、代理商、终端加盟商利益三位一体，提高整体渠道的增值能力。

　　目前，金网工程已经取得了阶段性成果，也验证了吉尔达决胜终端的策略的正确。面对新形势，为了使金网工程在后危机时代取得新的胜利，今年，吉尔达制定了“876冲锋计划”：即力争开拓成功8家年销售额超过300万的旗舰专卖店，完成在二线市场新开70家双门面专卖店的拓展任务 确保新开600家专卖店的任务的完成。

According to the report, Jill has decided to implement the "258 bright sword project" this year through multiple arguments, that is, to create two branches with a performance of more than 50 million; 5 successful breakthroughs of 20 million branches have been built; and the number of exclusive stores owned by the branch companies has reached 800.

Through the effective promotion of the project of "258 bright sword", we can find out the suitable profit model of Jill, and enhance the sales efficiency and the overall performance of the existing channel.

For the realization of this

Yu Jinhua is confident that he will face danger and opportunity in the post crisis era.

The trend of reshuffling industry caused by the crisis is inevitable. Jill must seize the opportunity, win the opportunity, grasp business opportunities, and control the "three carriages" of "changing mechanism, leveraging market and leaping development", so as to realize the new year's marketing target set by the company.