China'S Apparel Industry Is Facing Difficulties.

　位于上海松江东南部的叶榭镇之前名声响亮，去年被中国纺织工业协会确立为纺织产业基地特色城镇产业集群试点单位之一，更早的时候，它是中国毛衫针织的加工基地。这个雄心勃勃的小镇试图引入更多中国以及国际的品牌服装。迪士尼旗下的米老鼠和维尼小熊、法国梦特娇、台湾品牌巧帛、中国春竹集团均成为叶榭镇招商引资时的招牌。但现在的情况并不如想象的那样风光。上海巧帛服饰有限公司称，公司已与叶榭当地的接单伙伴终止业务很久。而上海春竹儿童用品有限公司的特许加盟负责人刘先生也承认，春竹在叶榭当地开设的童装公司已经停产。

The situation of Ye Xie town can be regarded as a sample of China's local textile and garment industry's current difficulties.

"Compared with 2000, the profit margins are not as good as those at that time."

The foreign trade experienced salesman also introduced that the main pressure of the textile and garment industry in 2007 came from the appreciation of the renminbi.

Cost center shift

　　更大的担忧也随之出现。“我上个月去美国，逛了很多GAPSTORE(美国服装业巨头，以生产休闲服装闻名)，我发现他们店中80%的产品都不是贴牌中国制造，而都是来自越南、马来西亚、韩国等东南亚国家。”PPG中国首席财务官王彦丰说。数家不愿意透露品牌名称的国际高端服装公司中国区高层也向本报记者承认，逐步减少在中国的成衣采购，进而转向越南等地已经列入公司的计划之中。“中国大部分服装企业都是生产型企业，没有一个强大的品牌设计规划。这也就意味着在外贸产业链中，订单客户始终是把中国作为一个成本中心。”一位不愿意透露姓名的业内人士说，“当那些没有品牌的生产型企业缺乏资金规模，同时又没有应对汇率变化、出口退税下降的措施，必然也是毫无议价能力的，只有面临淘汰或重新定位。”

In an analysis report, Wang Rong, an analyst with United Securities, pointed out: "the accelerated appreciation of the renminbi has made structural adjustment in China's textile and clothing export market.

Those insiders who do not want to disclose their names are not too optimistic about the European market. "At present, the euro is still in the appreciation stage, but it does not rule out that the EU may exert pressure this year to make the renminbi stronger, which will still produce pressure on exports."

Direction of pformation

The current plight of the apparel industry has also led some Chinese companies with their own brands to see new business opportunities.

"According to the rough estimates of the financial statements, the retail sales of retail outlets including Lining and other brands are still not comparable to those of Espirt," Wang Rong said. "But it shows that some leading clothing companies with private brands in China are beginning to gradually reduce production and turn to retail terminals to make profits."

　　包括老牌成衣公司雅戈尔等也正在计划进入中国全新的服装直销领域与新兴者一决高下。新兴者如中国第一家以网络直销形式进入服装细分市场的网络零售商PPG，其首席执行官李亮透露，公司目前的毛利率已经可以达到250%。“我们不像传统的美国直销公司，利润并不来自于物流。”李亮说。同样很兴奋的还有王敬。这不仅是因为他所领导的宏梦(上海)卡通实业有限公司(简称宏梦卡通)有望在明年初登陆美国纳斯达克成为中国卡通概念第一股，更为重要的是，由他和其团队所推动的虹猫蓝兔中国原创卡通形象，在短短两年时间里以授权模式，吸引了众多服装企业成为其合作伙伴。

With the increasing demand for pformation of foreign trade clothing enterprises, clothing enterprises without private brands are also looking for their own way out.

In the authorized customers of Hong Meng now, the Fujian Sheng Hesheng clothing and Yangzhou Allen Toys Co., Ltd. are all export oriented garment processing enterprises with huge export volume, but their own brand effect is not strong.

"The appreciation of the RMB exchange rate and the rise of labor costs have made many garment companies in their own strategy, script src=>